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The Man in the Arena

The Man in the Arena – Teddy Roosevelt (A Powerful Speech from History) President Theodore Roosevelt delivered the speech entitled “Citizenship in a Republic” at the Sorbonne in Paris on April 23, 1910. The speech is popularly known as “The Man in the Arena.” His statements at the Sorbonne were

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LEARNING NEWS

LiFi Technology Update

PureLiFi & Askey are working together to extend the capabilities of wireless power transmission that uses light generated by LED lighting systems. PureLiFi, Edinbugh, United Kingdom, a large provider of LiFi technology, announced a landmark partnership with Askey, a manufacturer of advanced network communications equipment, for the Fixed Wireless Access

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NAED Opens Registration For The 2026 Marketing Summit

The race has begun for the 2026 NAED Marketing Summit, as registration is now open for the event, August 3-5 in Indianapolis, IN. This year’s theme is “Shift, Accelerate, Outpace”, which could not be more appropriate as we navigate so much change and at a higher rate of speed. The 2026

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Weekly Jobless Claims Hits Lowest Level in 5 Decades

The number of Americans filing for unemployment benefits last week fell to its lowest level in more than 50 years, according to the latest report from the U.S. Department of Labor.  In the week ending April 25, the advance figure for seasonally adjusted initial claimswas 189,000, a decrease of 26,000 from the

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Tariff Q&A with NAED Director of Government Relations, Bud DeFlaviis

tED magazine talks with NAED’s Director of Government Relations, Bud DeFlaviis, about why distributors usually do not have a direct claim to IEEPA tariff refunds, why unwinding tariff-driven price increases is so difficult, and how distributors can explain that reality to customers. tED Magazine: Bud, what is the biggest misunderstanding in the

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Utility Spending is Rising: A Review of Utility Capital Expenditure Plans

Utility affordability remains a top issue for energy consumers across the U.S. as rising electricity demand and an aging grid coincide with increasing costs across the energy supply chain. In a comprehensive review of 51 investor-owned utility earnings calls in recent months, PowerLines found that investor-owned utilities proposed to spend

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Welcome to the NEMRA Lighting Division

NEMRA Lighting Division is dedicated to empowering independent lighting representatives and their manufacturing partners. Membership in NEMRA Lighting Division connects you to a powerful network of professionals, programs, and resources powered by three core pillars: Advocacy, Education, and Networking. NEMRA Lighting champions the voice of independent lighting agencies and manufacturers,

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FEATURED PRODUCT

Amerlux Mini Cavaletto Family

The Mini Cavaletto LED is a compact, recessed adjustable wall wash luminaire for commercial and retail environments. The unique optical design allows for 2:1 fixture to wall spacing while providing uniform light on the vertical plane. The Mini Cavaletto LED is a compact, recessed adjustable wall wash luminaire for commercial

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New Technologies

Kirei Launches Lit Acoustic Lighting Collection

Kirei’s Lit Collection is a family of integrated acoustic lighting that combines sound absorption and illumination within a single ceiling solution. Developed in partnership with Seattle-based RESOLUTE Lighting, the Lit Collection integrates lighting directly into acoustic elements to reduce the need for additional ceiling fixtures and streamline specification and installation.

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LiteTrace Introduces Bluetooth Wall Switch with Integrated Occupancy Sensor and Dimming

The Keilton+autani IWS102/DWS102 by LiteTrace Brands transforms standard wall switches into intelligent control hubs that manage both hardwired lighting and networked devices based on occupancy, without requiring ceiling-mounted sensors or fixture modifications. Unlike typical occupancy sensors that only control their hardwired load, the IWS102/DWS102 offers dual control architecture: hardwired occupancy-based

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New Hazardous Location Luminaires Built for Extreme Environments by LEDvance

Choose LEDVANCE and cut energy use up to 90 % while slashing SKU counts with field‑selectable wattage, CCT and optics. Every fixture is backed by rigorous testing, North‑American service teams and more than a century of lighting expertise. Certified LEDVANCE hazardous location LED luminaires are engineered to deliver uncompromised safety, durability,

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Beyond Sound: How Semiconductor Innovation Is Transforming Audio Experiences

Audio is enriching lives, making listening experiences more immersive. Semiconductors are making premium recording equipment and high-quality entertainment production accessible to more people. But it’s also quietly improving your life, enabling more affordable and higher-performing electronics. Audio appeals to our emotions by immersing us in sound, but it also keeps

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How Simulations and Digital Twins Are Advancing Robotics

Agentic AI showed us the capabilities of autonomous AI systems in workflows. Now, physical AI is poised to show us the capabilities of autonomous systems in the physical world, but not without help, as noted in various sessions at Nvidia GTC 2026. Physical AIis an embodied system that uses sensors to process and understand its surroundings. Consider tools like autonomous vehicles that use

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E-Learning Showcase

Case Study: Montgomery Ward, Innovation-Centric

The plan for 2026 is to post a business case study every month for your pleasure and learning experience. I promise you that the analysis of these case studies is the best you will ever find. You will learn from decisions made by the most successful businesses we all know

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Just Three Things to Remember for a Dynamic Presentation

1. Creative Opening – your first impression 2. Meaningful Content – sharing what you know 3. Compelling Close – your lasting impression You owe your audience a good performance and it’s directly related to your preparation. If you give a dynamic performance, you have nothing to worry about but if

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Guerrilla Marketing When You Want High Impact at Low Cost

How creative are you? Well, Marketing NOW demands it when you communicate with your customers.  They do not have time for gibberish.  One of the most creative is Guerrilla Marketing, an unconventional, low-cost communications strategy that relies on creativity, surprise, and high-impact interactions with your target customers. Connecting with your

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Publications of Learning

2026 Commercial Lighting Rebate Outlook by Craig DiLouie

The commercial lighting rebate outlook is strong for 2026, with widely available rebates covering all popular categories of LED lighting and lighting controls, including networked lighting controls. Overall, 2026 marks a year of evolution for programs as they adapt to declining lighting energy savings due to LED market saturation. Average

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LEDs Gain Ground in Controlled Environment Agriculture Space by Tim Kridel

Key Takeaways LED lighting has shifted from niche to mainstream in controlled environment agriculture, driven by improved spectrum, output, and cost reductions. Energy efficiency of LEDs allows growers to achieve higher light levels with less power, enabling cost savings and increased crop productivity, especially in high-value sectors like cannabis. Dynamic

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EDUCATION RESOURCES

BriteSwitch – Commercial Lighting Controls: A Growing Rebate Opportunity

Traditional controls fit well within prescriptive rebate programs because they are relatively easy to define, verify, and explain. For decades, programs have offered incentives for adding components such as fixture-mounted occupancy sensors, and these incentives are not going away. In fact, incentives for traditional lighting controls increased by 12–20% this

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That’s one small step for man, one giant leap for mankind – The last time human beings headed moonward was on the Apollo 17 flight that launched Dec. 7, 1972—before any of the Artemis II crew members were born. Today’s crew will not land on the moon—they won’t even orbit the moon. But they will whip around the lunar far side, on a shakedown mission test-flying the Orion spacecraft. This is essential preparatory work for achieving NASA’s bigger lunar goals. Next year there will be another test flight in low Earth orbit during the flight of Artemis III, followed by up to two moon landings by Artemis IV and V in 2028, and annual landings thereafter. Unlike the Apollo program, Artemis aims not just for the so-called flags-and-footprints model of short, one- to three-day stays on the moon, but for a long-term presence at a long-term moon base in the south lunar pole, where deposits of ice can provide drinkable water, breathable oxygen, and oxygen-hydrogen rocket fuel. Very much like the Apollo program, Artemis finds itself in a closely watched moon race, not with the old Soviet Union this time, but with China, which has announced its intention to have astronauts on the moon by 2030. The U.S. is not going it alone this time, however. While Apollo was an entirely American enterprise, Artemis flies under the flag of 60 countries, signatories to the Artemis Accords, an international pact whose members vow to support the peaceful exploration of space and contribute money, modules, and astronauts to the Artemis cause. Artemis II Has Launched. Here’s Everything You Need to Know