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Content Marketing Goes Mobile by Bill Attardi

In this high-tech digital age, we are all addicted to our machines and devices. Hard to teach our kids to put down that smart phone or stop with the social media jazz when we are so dependent on it too. That’s where we are, so what do we do about

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LEARNING NEWS

DOE Allots $171.5 Million to Expand US Geothermal Energy

The U.S. Department of Energy (DOE) announced a funding opportunity of $171.5 million to support next-generation geothermal field-scale tests for both electricity generation and exploration drilling to support characterization and potential confirmation of promising geothermal prospects. The activities enabled by this opportunity will help advance geothermal technology, innovation, and exploration, in

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Meta to Build $10B AI Data Center in Northeast Louisiana

A transformational investment that cements the state’s status as a major innovation hub and puts this picturesque rural community on the leading edge of a global digital revolution. Meta projects the data center will support 500 or more direct new jobs in Richland Parish. Louisiana Economic Development (LED) estimates the

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Meta and NVIDIA Announce Long-Term Infrastructure Partnership

The large-scale deployment of NVIDIA technology builds on our existing relationship and will support Meta’s build-out of data centers optimized for AI training and inference, as well as our core business. These advances will also deliver substantial improvements in performance per watt, supporting more efficient AI operations at scale. Meta

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Top 25 Changes to the 2026 National Electrical Code by Mike Holt

Breaking down the key revisions and updates every electrical professional needs to know for this Code cycle. Key Highlights The 2026 NEC features more than 3,900 public inputs, leading to substantial reorganizations, new Articles, and enhanced clarity for electrical professionals. Key updates include expanded GFCI protection requirements, new rules for

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FEATURED PRODUCT

Landscape Forms Announces Urbidermis’ Redesigned Candela Outdoor Lighting

Building on the original 2009 design, this lighting option is now more flexible and lighter weight. Landscape Formshas released Candela, redesigned by urbidermis. This evolution of Gonzalo Milà’s 2009 design now features enhanced performance and adaptability, with high pressure cast aluminum housing that provides a lighter weight construction and anodized finishes

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New Technologies

Sollum Technologies Launches SF-INFINITE the Most Advanced Dynamic LED Fixture for Commercial Greenhouses

Sollum Technologies announced the launch of the SF-INFINITE™️ fixture, strengthening its leadership in lighting technology for commercial greenhouses. The SF-INFINITE is the most advanced dynamic LED lighting fixture. It consolidates Sollum’s roadmap in Greenhouse lighting represents one of the most capital-intensive infrastructure decisions that growers must make. Traditional systems often restrict operations

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Kenall’s SimpleSeal CSSETO Delivers High Color Rendering in Cleanroom Spaces

Kenall Lighting introduces the SimpleSeal CSSETO, a troffer series for cleanrooms with walkable plenum spaces and composite modular ceilings. It features a true flat, flush top surface that supports safe, efficient top-side maintenance without disrupting processes below. Dual-side serviceability gives the CSSETO the flexibility that cleanroom spaces need; maintenance can

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Luminis Expands Clermont Luminaire Family

Luminis has expanded its Clermont family of interior and exterior luminaires with a new 12-inch size, which is also offered in a 39-inch-high bollard mount to illuminate environments at the pedestrian level. Both the 12-inch and original 18-inch size feature a refined profile and versatile design that works with multiple

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WAC Group Launches WAC Architectural Brand to Empower Lighting Designers with Advanced, Technology-Driven Solutions

WAC Group has launched WAC Architectural, a commercial specification lighting brand that expands the WAC legacy with a portfolio of precision-engineered luminaires designed for project-driven applications. Its offering includes advanced track systems, high-performance linear solutions, and robust exterior fixtures, each engineered for optical excellence, sophisticated beam control, architectural coherence, and a

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E-Learning Showcase

Case Study: Montgomery Ward, Innovation-Centric

The plan for 2026 is to post a business case study every month for your pleasure and learning experience. I promise you that the analysis of these case studies is the best you will ever find. You will learn from decisions made by the most successful businesses we all know

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Just Three Things to Remember for a Dynamic Presentation

1. Creative Opening – your first impression 2. Meaningful Content – sharing what you know 3. Compelling Close – your lasting impression You owe your audience a good performance and it’s directly related to your preparation. If you give a dynamic performance, you have nothing to worry about but if

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Guerrilla Marketing When You Want High Impact at Low Cost

How creative are you? Well, Marketing NOW demands it when you communicate with your customers.  They do not have time for gibberish.  One of the most creative is Guerrilla Marketing, an unconventional, low-cost communications strategy that relies on creativity, surprise, and high-impact interactions with your target customers. Connecting with your

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Publications of Learning

Can Better Lighting Unlock a Healthier, Higher-Performing Office? by Fabio Zaniboni

Outdated lighting can hurt employee performance—but replacing it with human-centric smart lighting systems can restore productivity while operating efficiently. Here’s how. Traditional office lighting often causes eye strain and fatigue, negatively impacting employee performance and well-being. Human-centric smart lighting systems mimic natural daylight, supporting circadian rhythms and improving sleep quality

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EDUCATION RESOURCES

The Future is Now for AI

AI is expected to have as much impact on the business world as any of the largest technological trends, including the internet and personal computers. This e-book is a terrific primer on harnessing its powers. Channel Marketing Grouprecently collaborated with Charles Labow to publish an e-book on artificial intelligence, “The

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BriteSwitch: Commercial Lighting Rebate Trends for 2026

Electricity costs continue to climb, and commercial customers are once again taking a closer look at energy efficiency. In 2025 alone, average commercial electricity rates increased by roughly 7%, with some regions seeing increases as high as 29%. As operating costs rise, lighting rebates remain one of the most effective

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What Are Stablecoins and How Do They Work?

Stablecoins are less volatile than other cryptocurrencies (like Bitcoin) and due to crypto assets’ inherent instability, stablecoins are growing in popularity with both crypto and traditional markets. Stablecoins are a type of crypto asset, but one that offers a way to bridge the gap between fiat currencies like the U.S. dollar and cryptocurrencies. Because they are price-stable digital assets that behave like fiat but maintain the mobility and utility of cryptocurrency, stablecoins are a novel solution to crypto volatility: price stability is built directly into the assets themselves.  There are four primary stablecoin types, identifiable by their underlying collateral structure: fiat-backed, crypto-backed, commodity-backed, and algorithmic stablecoins.  What Are Stablecoins and How Do They Work? | Gemini