E-Learning Showcase
E-Learning Showcase
STP is Customer-Centric Marketing
STP Is Customer-Centric Marketing.mp4 Sponsored by FSG Serving the People Who Make Businesses Thrive | FSG & the Return to Office Segmenting / Targeting / Positioning (STP) is a necessary function of marketing – customer-centric marketing. The reality is that
Innovation in the Digital Age
Innovation in the Digital Age.mp4 Sponsored by naturaLED LED Lighting Solutions New product development is essential to survival in this dynamic global economy. This e-learning session ups the ante to INNOVATION. We have never seen change at this level of
Customer-Centric in the Digital Age
Customer-Centric Marketing in the Digital Age.mp4 What’s your CENTRIC? What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you
SWOT Analysis and Generative AI
SWOT Analysis and Generative AI.mp4 Sponsored by Satco|Nuvo S11521 Product Page Why Use AI Efficiency and Automation: AI can automate repetitive tasks saves time and reduces human effort Data Processing: AI excels at analyzing large datasets quickly uncovers patterns and
America’s Tech Giants Are Taking Over! The $15 Trillion Power Shift Explained
Technology isn’t just shaping the future—it is the future. And at the top of the global market? American tech giants. Apple, Microsoft, NVIDIA, Amazon, Alphabet, and Meta now dominate the global economy with a combined market cap of over $15
Artificial intelligence: Tools & Tips for Lighting Professionals by Mark Lien
Thursday, February 27, 12:00pm (ET) | Register here Speaker: Mark Lien Sponsored by ALUZ Artificial Intelligence (AI) is growing in its power over our lives and accelerating into the marketplace at unprecedented speed. It can suck us into endless YouTube
Lessons Learned in Problem Solving, Historic Renovation, Office Design, and Neuroarchitecture by Jeanette Fitzgerald Pitts
Innovative materials, unique circumstances, new design approaches, and the demand for people-first workspaces are pushing architects into new frontiers. In many cases, completed projects can serve as excellent teaching tools for demonstrating what can be accomplished architecturally in a space
FEATURED PRODUCT
Drones Sharpen Focus on Emerging Applications by Deborah L. O’Mara
Packed with the latest sensing, machine-learning and computer processing technologies, the role of unmanned aerial vehicles (UAVs), also known as drones, is being redefined in next-generation emerging applications—finding increased use in markets seeking higher levels of safety and more efficient operations. The drone service market is on pace to reach more
FEATURED ARTICLES
A Fossil-Fuel Boom in the Americas by Walter Russell Mead
Of all the goals President Trump has set in his norm-shattering second term, the goal of restoring what he calls America’s “energy dominance” may be the closest to realization. More new oil and gas production is likely to come from Canada, Guyana, Argentina and Brazil than from the U.S. Energy
Gaining an AI Edge in Electrical Design by Ellen Parson
No longer a theoretical concept, AI is a practical tool that’s increasingly becoming embedded in the workflows of top consulting specifying engineers. Despite this momentum, AI’s rise in the electrical design realm — and the greater construction industry as a whole — remains somewhat tempered. From the research I’ve seen so
ELECTRICAL CONTRACTOR Magazine Published Articles on Lighting
Lighting is a top money-maker for electrical contractors, and ELECTRICAL CONTRACTOR Magazine has you covered with news and monthly articles on lighting innovations and technology, LEDs, lighting design, lighting control, indoor and outdoor lamps and luminaires, new products and more. Recent articles on lighting are available online: 2025 Rebate Outlook:
