Blog
BLOG
Division Isn’t So Bad by Andy Kessler of Wall Street Journal
American culture is built on division. Left vs. Right, Coke vs. Pepsi, Ohio State vs. flag-planting Michigan, Classico vs. Rao’s, Red Sox vs. Yankees. Kanye West vs. Taylor Swift. Maybe you’re tired of it, but you can’t get rid of division. Donald Trump has said, “The discord and division in
Launch of LearnersLive.com in 2025 – A Passion for Learning by Bill Attardi
Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Gandhi In every environment, in every company, in every department, in every office, in every classroom, on every team, there are inequities. Men and women come in all sizes, all levels of acumen,
AI & the Annual SWOT Analysis – Time to Adjust to the New Normal by Bill Attardi
The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an annual event, to spend the time during the planning process
The Whole Customer Value-Added Proposition by Bill Attardi
Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. It’s a simple question: tell me what value you bring to the market; what makes you better than your competition? We have to
Remember the Movie “The Last of the Mohicans”? by Bill Attardi
Well, that did not end well for them… To my friends and cohorts that run successful small businesses and are in the market everyday fighting the good fight. You are the doers. You compete in a very competitive marketplace and have my deepest respect. My goal is not to tell
What I’ve Learned Over Many Years Trying to Do the Right Thing by Bill Attardi
As a follow-up to my inquiry about creating LearnersLive.com, I offer the following I have to start with what some say is the first commandment of success: Get a good education / develop a skill in something you really love to do and work hard at it. It really
FEATURED PRODUCT

Post Top Area Light Z10 Ready CCT3 PST by naturaLED
naturaLED® has designed a sleek, contemporary post top fixture with three vertical arm that creates a clean look. Easy installation to retrofit on standard 2-3/8″ tenons, 3” Pole. Saving time and money by upgrading to LED. Our DLC premium open round post top light fixture replaces up to 250 watt
FEATURED ARTICLES
What to Know About AI Agents and Their Impact on Lighting by David Shiller
AI agents differ significantly from traditional AI systems in terms of functionality. AI agents possess higher autonomy, making independent decisions without constant human oversight. AI agents are poised to reshape the lighting industry, bringing next levels of intelligence, efficiency, and personalization to lighting systems. Here’s how AI agents will transform
AI in Education: Process Over Product by Thomas G. Farrell, M.B.A., Ed.D.
Don’t let AI steal the learning process. The role of Artificial Intelligence (AI) in Education should be about prioritizing the learning PROCESS over the end product or rote knowledge acquisition. AI is transforming industries worldwide, and education is no exception. From personalized learning to data-driven insights, AI offers tools to
The Critical Need for a Crisis Communication Plan for Your Business by Frank Grobmeier
What is one of the biggest mistakes any business can make? It’s believing that nothing bad will ever happen to it. As a result, leadership doesn’t prepare for the inevitable crisis. The reality is every business faces challenges that they never see coming. But taking a little time to prepare a