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Division Isn’t So Bad by Andy Kessler of Wall Street Journal

American culture is built on division. Left vs. Right, Coke vs. Pepsi, Ohio State vs. flag-planting Michigan, Classico vs. Rao’s, Red Sox vs. Yankees. Kanye West vs. Taylor Swift. Maybe you’re tired of it, but you can’t get rid of division. Donald Trump has said, “The discord and division in

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition.  It’s a simple question: tell me what value you bring to the market; what makes you better than your competition?  We have to

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FEATURED PRODUCT

Post Top Area Light Z10 Ready CCT3 PST by naturaLED

naturaLED® has designed a sleek, contemporary post top fixture with three vertical arm that creates a clean look. Easy installation to retrofit on standard 2-3/8″ tenons, 3” Pole. Saving time and money by upgrading to LED. Our DLC premium open round post top light fixture replaces up to 250 watt

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FEATURED ARTICLES

What to Know About AI Agents and Their Impact on Lighting by David Shiller

AI agents differ significantly from traditional AI systems in terms of functionality. AI agents possess higher autonomy, making independent decisions without constant human oversight. AI agents are poised to reshape the lighting industry, bringing next levels of intelligence, efficiency, and personalization to lighting systems. Here’s how AI agents will transform

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AI in Education: Process Over Product by Thomas G. Farrell, M.B.A., Ed.D.

Don’t let AI steal the learning process.  The role of Artificial Intelligence (AI) in Education should be about prioritizing the learning PROCESS over the end product or rote knowledge acquisition.  AI is transforming industries worldwide, and education is no exception.  From personalized learning to data-driven insights, AI offers tools to

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