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You Write it, AI Fine-Tunes It! by Bill Attardi
No matter your job or position, your ability to communicate – whether in writing or speaking – at the highest level of your capability will determine your relationships and your success in those relationships. Early on in life, most of us struggled with communicating our thoughts but you always knew
Why LearnersLive.com, I offer the following…
Maybe you noticed but we expanded EnergyWatch into LearnersLive.com this year, to offer information you may not know. I have a passion for teaching, for learning……been doing it most of my life and for the past 20+ years at Monmouth University. Want to continue doing it as long as God
Effective Sales Presentation Skills by Bill Attardi – All three recorded sessions posted on LearnersLive.com:
Effective Sales Presentation Skills – Learning Session #1, #2, #3 March Madness and Baseball in March every year…As Mr. Gleason used to say, “How sweet it is!” Who do you like this year? Do I hear GO YANKEES! In my house I do, well I may be the
Mobile Content Marketing Must Do These Things by Bill Attardi
Content must be SIMPLE: a clear and simple call to action. You just cannot get all the content you want on a mobile screen no matter how small you make it. You really have to be good at more with less. Focus on messages that entice them to download your
Division Isn’t So Bad by Andy Kessler of Wall Street Journal
American culture is built on division. Left vs. Right, Coke vs. Pepsi, Ohio State vs. flag-planting Michigan, Classico vs. Rao’s, Red Sox vs. Yankees. Kanye West vs. Taylor Swift. Maybe you’re tired of it, but you can’t get rid of division. Donald Trump has said, “The discord and division in
Launch of LearnersLive.com in 2025 – A Passion for Learning by Bill Attardi
Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Gandhi In every environment, in every company, in every department, in every office, in every classroom, on every team, there are inequities. Men and women come in all sizes, all levels of acumen,
AI & the Annual SWOT Analysis – Time to Adjust to the New Normal by Bill Attardi
The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an annual event, to spend the time during the planning process
The Whole Customer Value-Added Proposition by Bill Attardi
Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. It’s a simple question: tell me what value you bring to the market; what makes you better than your competition? We have to
Remember the Movie “The Last of the Mohicans”? by Bill Attardi
Well, that did not end well for them… To my friends and cohorts that run successful small businesses and are in the market everyday fighting the good fight. You are the doers. You compete in a very competitive marketplace and have my deepest respect. My goal is not to tell
What I’ve Learned Over Many Years Trying to Do the Right Thing by Bill Attardi
As a follow-up to my inquiry about creating LearnersLive.com, I offer the following I have to start with what some say is the first commandment of success: Get a good education / develop a skill in something you really love to do and work hard at it. It really
FEATURED PRODUCT

Amerlux ORDX5 Wet Locations Downlight
The Amerlux ORDX5 is a sealed downlight intended for open or uncovered canopies with direct exposure to the elements. UL listed for Wet Locations the fixture provides up to 1577 lumens and can be configured with choice of beam spreads, CCT’s, and output. A die-cast housing with powder coat finish protects from
FEATURED ARTICLES
Manufacturing Finds Opportunity as College Skepticism Grows by John Dorer
It’s nothing new. Manufacturers have been struggling for years to attract younger workers to the skilled trades—many of the roles that keep plants functioning. In recent years, however, the broader conversation about this type of work is evolving….. Many young Americans share growing skepticism of the traditional college pathas white-collar office
Creating High-Performance Facilities Through Integration
High-performance facilities are no longer defined by individual systems operating efficiently in isolation; they are defined by how well those systems work together. In offices, healthcare, education, and data centers, integrated lighting, controls, and life safety systems are becoming the backbone of operational performance, safety, and sustainability. The U.S. Department
Your First LED Retrofit Is Aging: How Facility Managers Can Prepare for the Next Replacement Cycle by Paul Chamberlain
What happens when your original LED retrofit reaches the end of its life? Your biggest challenge may not be finding the most energy-efficient system—it could be costs, complexity of replacement and serviceability. Key Highlights Understanding the replaceability and support status of existing LED components is essential to avoid unexpected costs


