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Mobile Content Marketing Must Do These Things by Bill Attardi
Content must be SIMPLE: a clear and simple call to action. You just cannot get all the content you want on a mobile screen no matter how small you make it. You really have to be good at more with less. Focus on messages that entice them to download your
Division Isn’t So Bad by Andy Kessler of Wall Street Journal
American culture is built on division. Left vs. Right, Coke vs. Pepsi, Ohio State vs. flag-planting Michigan, Classico vs. Rao’s, Red Sox vs. Yankees. Kanye West vs. Taylor Swift. Maybe you’re tired of it, but you can’t get rid of division. Donald Trump has said, “The discord and division in
Launch of LearnersLive.com in 2025 – A Passion for Learning by Bill Attardi
Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Gandhi In every environment, in every company, in every department, in every office, in every classroom, on every team, there are inequities. Men and women come in all sizes, all levels of acumen,
AI & the Annual SWOT Analysis – Time to Adjust to the New Normal by Bill Attardi
The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an annual event, to spend the time during the planning process
The Whole Customer Value-Added Proposition by Bill Attardi
Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. It’s a simple question: tell me what value you bring to the market; what makes you better than your competition? We have to
Remember the Movie “The Last of the Mohicans”? by Bill Attardi
Well, that did not end well for them… To my friends and cohorts that run successful small businesses and are in the market everyday fighting the good fight. You are the doers. You compete in a very competitive marketplace and have my deepest respect. My goal is not to tell
What I’ve Learned Over Many Years Trying to Do the Right Thing by Bill Attardi
As a follow-up to my inquiry about creating LearnersLive.com, I offer the following I have to start with what some say is the first commandment of success: Get a good education / develop a skill in something you really love to do and work hard at it. It really
FEATURED PRODUCT
LED Beam Selectable Linear Highbay by SATCO/NUVO
The SATCO|NUVO LED Beam Selectable Linear Highbays deliver powerful, configurable illumination for high-ceiling commercial and industrial environments. Each fixture features selectable beam distributions of 45°x100°, 65°x95°, or 90°x90°, providing precise control for aisle, general, or wide-area lighting layouts. All models offer 3CCT selectability (3000K/4000K/5000K), multiple wattage options across four lumen
FEATURED ARTICLES
2026 Commercial Lighting Rebate Outlook by Craig DiLouie
The commercial lighting rebate outlook is strong for 2026, with widely available rebates covering all popular categories of LED lighting and lighting controls, including networked lighting controls. Overall, 2026 marks a year of evolution for programs as they adapt to declining lighting energy savings due to LED market saturation. Average
LEDs Gain Ground in Controlled Environment Agriculture Space by Tim Kridel
Key Takeaways LED lighting has shifted from niche to mainstream in controlled environment agriculture, driven by improved spectrum, output, and cost reductions. Energy efficiency of LEDs allows growers to achieve higher light levels with less power, enabling cost savings and increased crop productivity, especially in high-value sectors like cannabis. Dynamic
The Rise of Supply Chains That Adapt by Professor Jeannette Song
Professor Song explains how AI is turning supply chains from rigid workflows into adaptive, decision-making systems. When you click “buy now” on online stores, recommendations appear, warehouses spring into action, and packages begin their journey to your door. Behind that seamless experience is a fundamental transformation. Supply chains, once governed
