How creative are you? Well, Marketing NOW demands it when you communicate with your customers. They do not have time for gibberish. One of the most creative is Guerrilla Marketing, an unconventional, low-cost communications strategy that relies on creativity, surprise, and high-impact interactions with your target customers. Connecting with your customers where they don’t expect it. Will cover relevance + surprise, not just shock value.
Leadership – Transactional vs. Transformational by Thomas Farrell October 2025
Learn about two key leadership styles with Dr. Farrell Superintendent of Schools, NJ
The approach leaders take cascades through every level of the organization.
The Value Exchange – LearnersLive
The value exchange in marketing is the mutual benefit between a business and its customers, where customers provide something of value (e.g., money, time, data, loyalty) in return for products, services, ideas or experiences of value that meet their needs or desires. Understanding this concept is critical for effective marketing. Lesson here is to understand your customer’s needs, pain points, motivations, and preferences to deliver value that leads to repeat business. Value is the WHY they do business with you…
AUGUST
Competent Individual to Inspiration Leader
I’m sure you, like me, have read many books over the years about leadership. Are leaders born or made? Answer: YES to both! This virtual learning session is about:
Powerful leadership principles from the battlefield to business and to life.
Have you ever wondered how a tiny LED light can produce such brilliant illumination with almost no heat and very little energy? In this video, we dive deep into the fascinating world of Light Emitting Diodes (LEDs). You’ll discover how LEDs work at the atomic level, the science behind electroluminescence, and what makes LEDs so energy-efficient compared to traditional light bulbs. Whether you’re a student, engineer, or just a curious mind, this detailed explanation will give you a clear understanding of the LED’s working principle. We’ll cover everything from how electrons move through semiconductor materials to how different colors of light are produced. You’ll also learn the advantages of using LEDs in modern electronics, home lighting, automotive applications, and even in cutting-edge display technologies. Watch to see a visual breakdown of the LED’s internal structure and why these small components are revolutionizing how we light up the world. Ideal for tech enthusiasts, educators, and anyone interested in understanding one of the most important innovations in modern electronics. If you’re curious about how everyday technology works, this is the perfect video to start with. Let’s uncover the secrets behind LED lighting and learn why it’s powering the future of illumination. What Is an LED and How It Works | Complete Guide to Light Emitting Diodes | Watch
Integration of robotics into reality capture has arrived in the construction industry. You can see it on projects where it is either walking on four legs or rolling around printing layout. Robotics is the next step in the construction technology revolution—SLAM and deck printing are a couple examples out there today. Take the robot called “Spot.” The Waltham, Mass.-based company has teamed up with Trimble, Westminster, Colo., to introduce the quadruped robot. Outfitted with a LiDAR scanner, Spot uses SLAM to autonomously navigate active job sites, capturing 3D data while avoiding obstacles in real time. According to reporting by Geo Week News, several contractors are using Spot for routine site documentation, progress tracking and as-built verification. This in turn is freeing up field staff for higher-value tasks. On a large social media tech campus project, Spot reduced manual photo documentation time by 60% and flagged several floor boxes that were misplaced compared to the model before slab pour, saving thousands in rework. Then there’s SitePrint by HP, Palo Alto, Calif. SitePrint is a robotic layout printer that uses SLAM to align with digital models and contract documents that accurately prints layout directly on the deck. Electrical contractors have begun using it for conduit paths, box locations, layout points and wall stub-outs. By combining SLAM-enabled robotics with BIM data, electrical contractors are simplifying the jump from design to field layout. Rather than replacing skilled labor, this technology streamlines it, which in turn frees up electricians to focus on running crews, installation, quality control and high-value tasks. Domo Arigato Mr. Roboto: Integrating Robots and Reality Capture – Electrical Contractor Magazine
You Write it / AI Fine-Tunes it! – Learners Live
Sponsored by Amerlux
No matter your job or position, your ability to communicate – whether in writing or speaking – at the highest level of your capability will determine your relationships and your success in those relationships. Competency to communicate effectively is a continuing learning process. It’s a critical skill for success. The more you do it, the more competent you become. Enter artificial intelligence… AI’s full impact on education—and life—is just beginning to unfold. But one thing is already clear: it can enhance everything we do. Start with your original ideas. Use AI to refine, elevate, and clarify. You write it, AI fine-tunes it! Practice this consistently, and you’ll do more than just communicate better. You’ll think better. You’ll learn faster. You’ll work smarter. And ultimately, you’ll succeed in ways you never thought possible.
STP Is Customer-Centric Marketing.mp4
Sponsored by FSG
Serving the People Who Make Businesses Thrive | FSG & the Return to Office
Segmenting / Targeting / Positioning (STP) is a necessary function of marketing – customer-centric marketing. The reality is that the vast majority of customers will not buy your stuff. Even Amazon knows that. That’s why they have a membership model. STP is a sequential and interdependent process:
Next month – You Write It / AI Fine-Tunes It!
AI’s full impact on education—and life—is just beginning to unfold. But one thing is already clear: it is the most powerful learning tool ever created, and it can enhance everything we do.
Innovation in the Digital Age.mp4
Sponsored by naturaLED LED Lighting Solutions
New product development is essential to survival in this dynamic global economy. This e-learning session ups the ante to INNOVATION. We have never seen change at this level of velocity and with the emergence of AI, it will speed up. Clayton Christensen when he was at Harvard University detailed three (3) essential forms of innovation in his book: The Innovator’s Dilemma. Worth reading……….my goal with this virtual learning session is to cover his essential points in order to encourage you to research this subject in more detail. Jack Welch said it best: If the rate of change outside is greater than the rate of change inside, the end is near.
Customer-Centric Marketing in the Digital Age.mp4
What’s your CENTRIC? What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know? Below is what AI believes is their CENTRIC! What do you think?
Sponsored by Amerlux. AVISTA by Amerlux
Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting
Next month – Innovation in the Digital Age Sponsored by naturaLED:
The First Edition of the Encyclopedia Britannica Is Published on Dec. 10, 1768 The Encyclopedia Britannica, the oldest continuously published and revised work in the English language, was first made available to the public in Edinburgh, Scotland. This monumental work, which would go on to become a cornerstone of knowledge, marked the beginning of a publication that has influenced generations of scholars, students, and curious minds around the world. The Encyclopædia Britannica was the brainchild of Colin Macfarquhar, a Scottish printer and bookseller, and Andrew Bell, a Scottish engraver. Together, they sought to create an authoritative, comprehensive, and accessible work that would encapsulate the growing body of knowledge of their time. What began as a small printing project in Edinburgh grew into one of the most influential reference works in the world, providing access to knowledge and intellectual insight for generations, helping to shape the way we think about history, science, culture, and the world around us. Today, the Encyclopedia Britannica is regarded as one of the most influential reference works in the world. Our personal library to help us learn. I hear something better is coming along………
