Manufacturing Finds Opportunity as College Skepticism Grows by John Dorer
It’s nothing new. Manufacturers have been struggling for years to attract younger workers to the skilled trades—many of the roles that keep plants functioning. In recent years, however, the broader conversation about this type of work is evolving….. Many young Americans share growing skepticism of the traditional college pathas white-collar office jobs face increasing pressure. It’s a meaningful shift as the manufacturing industry continues to face a consistent labor gap. Recent data from the U.S. Bureau of Labor Statistics shows that there were roughly 438,000 open manufacturing jobs in early 2026. Long-term projections show little relief, as it’s expected the sector will need 3.8 million workers by 2033. But there may be a very important break in that chain, as a growing section of younger workers are questioning whether the traditional college path is right for them. Plant roles and skilled-trade careers can be presented not as fallbacks, but as stable and practical career options that offer real pay, advancement and long-term demand. Manufacturing Finds Opportunity as College Skepticism Grows | Workforce Development | advancedmanufacturing.org


Collaborative robots, or cobots, are moving from factory novelty to practical production tools, and the lighting industry is well positioned to benefit from that shift. For lighting manufacturers, the biggest implication is not replacement of people, but a rebalancing of labor: cobots can take on repetitive, precise, or ergonomically difficult tasks while skilled workers focus on assembly, testing, engineering support, quality control, and process improvements. Lighting manufacturing has several operations that match cobot strengths: bin picking, screwdriving, machine tending, packaging, label application, inspection support, and repetitive subassembly work. Cobots are designed to work safely alongside people in shared spaces, which makes them attractive for plants that cannot justify a full fenced robot cell or that need to keep production layouts flexible. Their easier programming and faster deployment also matter for lighting companies that run many product variants and short production cycles. More information is available 