Sonepar Is Celebrating America’s 250th with Free Lighting Upgrades for 14 VFW Posts with Acuity Brands and Cooper Lighting
Sonepar has identified 14 Veterans of Foreign Wars (VFW) posts across the country to receive free LED lighting upgrades as part of Sonepar’s Bright Lights Brighter Futures This year’s program is focused on VFW locations in celebration of the 250th anniversary of the United States. Energy-efficient LED lighting will help the VFW posts save money on utility bills, reduce energy consumption, and improve the appearance and safety of their buildings. Sonepar will cover installation costs, partnering with national electrical contractor PSG Energy Services to complete installation. Acuity Brands and Cooper Lighting are donating lighting fixtures and materials, while TerraCycle Regulated Waste will provide compliant lamp recycling services for old fixtures. The Good Stuff, Vol. 161 – tEDmag


The launch of Acuity Brands’s Gotham IVO was centered around a contractor-first approach to ensure that electricians, contractors, and field installers were well informed, engaged, and supported at each phase of adoption. This approach also extended to distribution channels, which ensured a smooth process from ordering to installation, with an emphasis on making it easier to sell and manage product inventory. Acuity Brands also produced two features and benefits videos, an email signature, a family brochure, and a news release.