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Customer-Centric in the Digital Age

William Attardi on April 13, 2025

Customer-Centric Marketing in the Digital Age.mp4

What’s your CENTRIC?  What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know?  Below is what AI believes is their CENTRIC!  What do you think?

Sponsored by Amerlux. AVISTA by Amerlux

Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting

 Next month – Innovation in the Digital Age Sponsored by naturaLED:

  1. Disruptive
  2. Sustaining
  3. Efficiency

Frank Diassi Obituary

William Attardi on April 11, 2025

Great sadness for me personally as I loved working with Frank at Amerlux. Dynamic executive who clearly knew where he was going and took everyone with him.  The Star-Ledger reported on his extensive executive career……..here is the short version: Entrepreneur, successful businessman, adjunct professor, Airforce Veteran, loving father and grandfather Frank P. Diassi, 92, passed away peacefully in his sleep, surrounded by his loving family and devoted caregivers on April 5, 2025 at his home in Far Hills, NJ.  Diassi was the Chairman and CEO of Sterling Chemical, a publicly traded company and was the Chairman and owner of Amerlux Lighting Solutions, a global architectural lighting design company. Mr. Diassi was also the Chairman and owner of Unicorn HRO, LLC, a national HR/payroll/benefits outsourcing company. Please make donations to Loyola Jesuit Center, 161 James Street Morristown, NJ 07960 Phone: 973-539-0740 Frank Diassi Obituary (2025) – Basking Ridge, NJ – The Star-Ledger

Name, Image Likeness (NIL) – NIL legislation has transformed the college sports landscape. The Supreme Court, NCAA, and student-athletes all played a role in the new compensation rules. NCAA long argued that amateurs are understood as those who do not profit off of their athletic performance and college sports fans and consumers demanded amateur play on the collegiate level. That argument was denied by the Supreme Court. Student-athletes can now be paid for their autograph, developing their own merchandise, promoting products or services, and event appearances due to their personal celebrity. Now, athletes are starting their own brands, endorsing brands, and becoming their own brands. While the Supreme Court and NCAA passed Name, Image, and Likeness into affect, schools still have their own specificities around the new rule. One of the most important hurdles for student-athletes now is to use these guidelines properly. That is to say athletes must understand how the state they play in or school they attend may affect the way they can utilize now-legal NIL rules. Rules on school logo restrictions, what products may or may not be sponsored, as well as other guidelines, differ from state and school. Athletes are also expected to inform universities of NIL deals and contracts they decide to engage in. Social media and personal branding are now more important than ever. And this is just the beginning.