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Amerlux Hornet 2.5 LED Downlight Family

Market-leading performance. Small aperture. Maximum comfort. Designed to disappear into the ceiling, Amerlux’s Hornet 2.5 delivers up to 2000 lumens at 90+ CRI and 100 LPW from a compact 2.5” aperture, outperforming the competition in both visual comfort and beam control. It offers a monolithic, homogenous appearance that integrates seamlessly into any space. Featuring downlights, wall washers and adjustable fixtures in round and square configurations, this versatile collection offers up to 40°tilt-and-shift aiming, adjustable only, and a wall wash optic with minimal back spill. Trimmed, trimless and millwork options ensure seamless integration across a range of ceiling applications. amerlux.com/hornet-25/

Customer-Centric in the Digital Age

Customer-Centric Marketing in the Digital Age.mp4

What’s your CENTRIC?  What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know?  Below is what AI believes is their CENTRIC!  What do you think?

Sponsored by Amerlux. AVISTA by Amerlux

Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting

 Next month – Innovation in the Digital Age Sponsored by naturaLED:

  1. Disruptive
  2. Sustaining
  3. Efficiency

Frank Diassi Obituary

Great sadness for me personally as I loved working with Frank at Amerlux. Dynamic executive who clearly knew where he was going and took everyone with him.  The Star-Ledger reported on his extensive executive career……..here is the short version: Entrepreneur, successful businessman, adjunct professor, Airforce Veteran, loving father and grandfather Frank P. Diassi, 92, passed away peacefully in his sleep, surrounded by his loving family and devoted caregivers on April 5, 2025 at his home in Far Hills, NJ.  Diassi was the Chairman and CEO of Sterling Chemical, a publicly traded company and was the Chairman and owner of Amerlux Lighting Solutions, a global architectural lighting design company. Mr. Diassi was also the Chairman and owner of Unicorn HRO, LLC, a national HR/payroll/benefits outsourcing company. Please make donations to Loyola Jesuit Center, 161 James Street Morristown, NJ 07960 Phone: 973-539-0740 Frank Diassi Obituary (2025) – Basking Ridge, NJ – The Star-Ledger

Telling Time – 12-hour time is a very ancient system that traces back to the Mesopotamian empires. They had a cultural fixation with the number 12, used a base-12 numerical system, and divided up most things into 12ths whenever possible – including day and night. The 12 hours of day and 12 hours of night system spread throughout Europe and the Middle East and has defied multiple attempts to change it over the centuries. Also, for anyone curious as to why there was such a love of the number 12, it was because that was how they counted on their hand. Look at your hand. Notice how each of your fingers minus your thumb has three easily identifiable parts to it. They used to count by using their thumb to count each part of the finger, much in the same way we count to 10 using our fingers today. So, 12 was the max you could count on one hand.