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Amerlux Mini Cavaletto Family

The Mini Cavaletto LED is a compact, recessed adjustable wall wash luminaire for commercial and retail environments. The unique optical design allows for 2:1 fixture to wall spacing while providing uniform light on the vertical plane. The Mini Cavaletto LED is a compact, recessed adjustable wall wash luminaire for commercial and retail environments. The unique optical design allows for 2:1 fixture to wall spacing while providing uniform light on the vertical plane. The high-performance optical head with various wattage options can be flush with the ceiling line to provide general illumination or pulled down (up to a 45-degree tilt) for wall washing or menu board lighting. Spaced up to 8′ on center, the Mini Cavaletto LED produces an even gradient of light for any vertical surface. Mini Cavaletto Family – Amerlux – Commercial Interior Lighting Products

Amerlux Finch – Advanced Surface-Mounted Luminaires

A marvel of engineering, this masterfully crafted 1.25″ surface mount fixture emits more than 1000 lumens, surpassing competitors with a single gentle beam of discreet quality illumination. With the implementation of Finch, a jewelry store— as well as many other applications—can enhance occupant comfort, improve the showcasing of merchandise and various design elements, and subtlety enforce advanced security measures, all while maintaining a sophisticated and elegant aesthetic sure to turn heads and profits. Finch is available in various lengths, finishes and inside colors on the bevel, which can be mixed and matched to create a unique design that complements the store’s aesthetic. The two-tone bevel finishes add an extra layer of elegance, echoing the luxury of the jewelry on display. For instance, gold-toned bevels could be used to echo the warmth of gold jewelry, or silver-toned ones for a modern, minimalist look.   Amerlux_DeltaDigest_Finch_rev.pdf

Amerlux Hornet 2.5 LED Downlight Family

Market-leading performance. Small aperture. Maximum comfort. Designed to disappear into the ceiling, Amerlux’s Hornet 2.5 delivers up to 2000 lumens at 90+ CRI and 100 LPW from a compact 2.5” aperture, outperforming the competition in both visual comfort and beam control. It offers a monolithic, homogenous appearance that integrates seamlessly into any space. Featuring downlights, wall washers and adjustable fixtures in round and square configurations, this versatile collection offers up to 40°tilt-and-shift aiming, adjustable only, and a wall wash optic with minimal back spill. Trimmed, trimless and millwork options ensure seamless integration across a range of ceiling applications. amerlux.com/hornet-25/

Customer-Centric in the Digital Age

Customer-Centric Marketing in the Digital Age.mp4

What’s your CENTRIC?  What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know?  Below is what AI believes is their CENTRIC!  What do you think?

Sponsored by Amerlux. AVISTA by Amerlux

Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting

 Next month – Innovation in the Digital Age Sponsored by naturaLED:

  1. Disruptive
  2. Sustaining
  3. Efficiency

Frank Diassi Obituary

Great sadness for me personally as I loved working with Frank at Amerlux. Dynamic executive who clearly knew where he was going and took everyone with him.  The Star-Ledger reported on his extensive executive career……..here is the short version: Entrepreneur, successful businessman, adjunct professor, Airforce Veteran, loving father and grandfather Frank P. Diassi, 92, passed away peacefully in his sleep, surrounded by his loving family and devoted caregivers on April 5, 2025 at his home in Far Hills, NJ.  Diassi was the Chairman and CEO of Sterling Chemical, a publicly traded company and was the Chairman and owner of Amerlux Lighting Solutions, a global architectural lighting design company. Mr. Diassi was also the Chairman and owner of Unicorn HRO, LLC, a national HR/payroll/benefits outsourcing company. Please make donations to Loyola Jesuit Center, 161 James Street Morristown, NJ 07960 Phone: 973-539-0740 Frank Diassi Obituary (2025) – Basking Ridge, NJ – The Star-Ledger

Remembering the Solemn Purpose of Memorial Day

Memorial Day is a federal holiday in the United States observed on the last Monday in May to honor and mourn U.S. military personnel who died while serving in the armed forces. The holiday traces its roots to the years immediately following the American Civil War (1861–1865), which caused massive casualties—roughly 620,000 soldiers dead, about 2% of the U.S. population at the time. Communities across the North and South began spontaneously decorating the graves of fallen soldiers with flowers, wreaths, and flags, a practice that gave rise to the original name: Decoration Day. On May 5, 1868, Major General John A. Logan, commander-in-chief of the Grand Army of the Republic (GAR)—a powerful Union veterans’ organization—issued General Order No. 11. This proclaimed May 30, 1868, as a nationwide “Decoration Day” to honor those who died in the Civil War. After World War I, the holiday expanded to honor all American service members who died in any war, not just the Civil War.  In 1968, Congress passed the Uniform Monday Holiday Act to create more three-day weekends for federal employees. This moved Memorial Day to the last Monday in May, effective in 1971, when it was also officially named “Memorial Day.” As one 1868 quote put it: “That Nation which respects and honors its dead, shall ever be respected and honored itself.”