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Amerlux Hornet 2.5 LED Downlight Family

William Attardi on August 27, 2025

Market-leading performance. Small aperture. Maximum comfort. Designed to disappear into the ceiling, Amerlux’s Hornet 2.5 delivers up to 2000 lumens at 90+ CRI and 100 LPW from a compact 2.5” aperture, outperforming the competition in both visual comfort and beam control. It offers a monolithic, homogenous appearance that integrates seamlessly into any space. Featuring downlights, wall washers and adjustable fixtures in round and square configurations, this versatile collection offers up to 40°tilt-and-shift aiming, adjustable only, and a wall wash optic with minimal back spill. Trimmed, trimless and millwork options ensure seamless integration across a range of ceiling applications. amerlux.com/hornet-25/

Customer-Centric in the Digital Age

William Attardi on April 13, 2025

Customer-Centric Marketing in the Digital Age.mp4

What’s your CENTRIC?  What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know?  Below is what AI believes is their CENTRIC!  What do you think?

Sponsored by Amerlux. AVISTA by Amerlux

Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting

 Next month – Innovation in the Digital Age Sponsored by naturaLED:

  1. Disruptive
  2. Sustaining
  3. Efficiency

Frank Diassi Obituary

William Attardi on April 11, 2025

Great sadness for me personally as I loved working with Frank at Amerlux. Dynamic executive who clearly knew where he was going and took everyone with him.  The Star-Ledger reported on his extensive executive career……..here is the short version: Entrepreneur, successful businessman, adjunct professor, Airforce Veteran, loving father and grandfather Frank P. Diassi, 92, passed away peacefully in his sleep, surrounded by his loving family and devoted caregivers on April 5, 2025 at his home in Far Hills, NJ.  Diassi was the Chairman and CEO of Sterling Chemical, a publicly traded company and was the Chairman and owner of Amerlux Lighting Solutions, a global architectural lighting design company. Mr. Diassi was also the Chairman and owner of Unicorn HRO, LLC, a national HR/payroll/benefits outsourcing company. Please make donations to Loyola Jesuit Center, 161 James Street Morristown, NJ 07960 Phone: 973-539-0740 Frank Diassi Obituary (2025) – Basking Ridge, NJ – The Star-Ledger

The Genesis of the U.S. Space Force – On December 20, 2019, President Donald Trump signed the National Defense Authorization Act (NDAA) for Fiscal Year 2020, officially creating the United States Space Force, a new and independent branch of the U.S. military. The establishment of the Space Force marked a historic shift in how the U.S. views and manages its military operations in space, reflecting the growing importance of space as both a domain of strategic competition and national security. The Space Force is tasked with ensuring the U.S. maintains its superiority in space, focusing on both the defense of space assets and the development of offensive capabilities. Its mission includes:

  1. Space Operations: Overseeing space-based systems, such as satellites, that provide essential services to the U.S. military, including communication, reconnaissance, and missile defense.
  2. Space Security: Protecting U.S. space infrastructure from threats, including anti-satellite weapons, cyberattacks, and other potential forms of disruption by adversarial nations.
  3. Space Research and Development: Developing and deploying cutting-edge space technologies, including space-based defense systems, that ensure the U.S. maintains an edge in space exploration and military operations.
  4. Supporting National Defense: Integrating space capabilities into broader national defense strategies, ensuring that U.S. forces can operate effectively in space as part of a multi-domain approach to warfare.

The Space Force is designed to streamline and strengthen the U.S. military’s space operations, which were previously under the purview of the U.S. Air Force. By separating space operations into a distinct branch, the government hoped to increase focus on space as a critical area of national defense and enhance the U.S. military’s ability to respond to emerging threats. Source: Day in History