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Amerlux Finch – Advanced Surface-Mounted Luminaires

William Attardi on February 1, 2026

A marvel of engineering, this masterfully crafted 1.25″ surface mount fixture emits more than 1000 lumens, surpassing competitors with a single gentle beam of discreet quality illumination. With the implementation of Finch, a jewelry store— as well as many other applications—can enhance occupant comfort, improve the showcasing of merchandise and various design elements, and subtlety enforce advanced security measures, all while maintaining a sophisticated and elegant aesthetic sure to turn heads and profits. Finch is available in various lengths, finishes and inside colors on the bevel, which can be mixed and matched to create a unique design that complements the store’s aesthetic. The two-tone bevel finishes add an extra layer of elegance, echoing the luxury of the jewelry on display. For instance, gold-toned bevels could be used to echo the warmth of gold jewelry, or silver-toned ones for a modern, minimalist look.   Amerlux_DeltaDigest_Finch_rev.pdf

Amerlux Hornet 2.5 LED Downlight Family

William Attardi on August 27, 2025

Market-leading performance. Small aperture. Maximum comfort. Designed to disappear into the ceiling, Amerlux’s Hornet 2.5 delivers up to 2000 lumens at 90+ CRI and 100 LPW from a compact 2.5” aperture, outperforming the competition in both visual comfort and beam control. It offers a monolithic, homogenous appearance that integrates seamlessly into any space. Featuring downlights, wall washers and adjustable fixtures in round and square configurations, this versatile collection offers up to 40°tilt-and-shift aiming, adjustable only, and a wall wash optic with minimal back spill. Trimmed, trimless and millwork options ensure seamless integration across a range of ceiling applications. amerlux.com/hornet-25/

Customer-Centric in the Digital Age

William Attardi on April 13, 2025

Customer-Centric Marketing in the Digital Age.mp4

What’s your CENTRIC?  What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know?  Below is what AI believes is their CENTRIC!  What do you think?

Sponsored by Amerlux. AVISTA by Amerlux

Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting

 Next month – Innovation in the Digital Age Sponsored by naturaLED:

  1. Disruptive
  2. Sustaining
  3. Efficiency

Frank Diassi Obituary

William Attardi on April 11, 2025

Great sadness for me personally as I loved working with Frank at Amerlux. Dynamic executive who clearly knew where he was going and took everyone with him.  The Star-Ledger reported on his extensive executive career……..here is the short version: Entrepreneur, successful businessman, adjunct professor, Airforce Veteran, loving father and grandfather Frank P. Diassi, 92, passed away peacefully in his sleep, surrounded by his loving family and devoted caregivers on April 5, 2025 at his home in Far Hills, NJ.  Diassi was the Chairman and CEO of Sterling Chemical, a publicly traded company and was the Chairman and owner of Amerlux Lighting Solutions, a global architectural lighting design company. Mr. Diassi was also the Chairman and owner of Unicorn HRO, LLC, a national HR/payroll/benefits outsourcing company. Please make donations to Loyola Jesuit Center, 161 James Street Morristown, NJ 07960 Phone: 973-539-0740 Frank Diassi Obituary (2025) – Basking Ridge, NJ – The Star-Ledger

The Statue of Liberty was made with copper but due to oxidation, it turned green.

When the “Lady in the Harbor” first arrived in New York in 1886, she didn’t look like the mint-green icon we know today. In fact, for the first twenty years of her life, she stood as a towering, metallic beacon of reddish-gold. Designed by French sculptor Frédéric Auguste Bartholdi and engineered by Alexandre Gustave Eiffel, the statue was a gift from France to America. To build her, Bartholdi chose copper for three practical reasons:

  • Malleability:It could be hammered into elaborate, thin sheets.
  • Weight:Copper is lighter than stone or bronze, making it easier to ship 350 individual pieces across the Atlantic.
  • Durability:It was strong enough to survive a 27-day ocean voyage and the harsh winds of the harbor.

When she was unveiled on October 28, 1886, her skin—made of 300 copper sheets roughly the thickness of two pennies—shone with a bright, metallic brown luster. The transformation from “penny-colored” to “patina-green” wasn’t planned. Bartholdi actually expected the statue to age into a deeper, darker red. However, the unique environment of New York Harbor—a mix of salt air, moisture, and industrial pollution—triggered a process called oxidation.

The Timeline of Change:

  1. 1886–1900:The bright copper dulled into a dark, muddy brown.
  2. 1903:The first hints of a light green crust, or “patina,” began to appear.
  3. 1906:The color change was so controversial that Congress nearly stepped in. They appropriated $62,000 to paint the statue back to its original color, but the public protested, calling the idea “sacrilege.”
  4. 1910–1920:The statue was a patchy mix of brown and green until 1920, when the oxidation was complete, leaving her entirely teal.

While we now view the green color as iconic, it actually serves a vital structural purpose. The layer of verdigris (the green patina) acts as a protective shield. It seals the copper underneath, preventing the metal from further corrosion and weathering.  By the time the color fully changed, a new generation of immigrants had arrived in America seeing a green statue.