The launch of Acuity Brands’s Gotham IVO was centered around a contractor-first approach to ensure that electricians, contractors, and field installers were well informed, engaged, and supported at each phase of adoption. This approach also extended to distribution channels, which ensured a smooth process from ordering to installation, with an emphasis on making it easier to sell and manage product inventory. Acuity Brands also produced two features and benefits videos, an email signature, a family brochure, and a news release. Acuity Brands Lighting