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The Experience Gap: AI’s Imminent Impact on CX

William Attardi on January 24, 2026

Companies mastering digital CX are redefining entire industries. They generate 30% more revenue, $1.4 billion on average, than customer-experience laggards. Business leaders are increasingly obsessed with AI’s impact on efficiency. However, new research shows that businesses are often forgetting about the most critical factor: the customer. AI offers the path to emotionally intelligent customer connections that drive lasting competitive advantage. Learn why the winners are winning, how you can leverage AI to deepen emotional connections with customers and what the roadmap for success looks like. Customer experience is at risk. Explore our Experience Gap Report in partnership with The Wall Street Journal to see what 800+ top C-suite are saying: The Experience Gap – Code and Theory

The Value Exchange by Bill Attardi

William Attardi on September 12, 2025

The Value Exchange – LearnersLive

The value exchange in marketing is the mutual benefit between a business and its customers, where customers provide something of value (e.g., money, time, data, loyalty) in return for products, services, ideas or experiences of value that meet their needs or desires. Understanding this concept is critical for effective marketing. Lesson here is to understand your customer’s needs, pain points, motivations, and preferences to deliver value that leads to repeat business.  Value is the WHY they do business with you…

 

What Are Stablecoins and How Do They Work?

Stablecoins are less volatile than other cryptocurrencies (like Bitcoin) and due to crypto assets’ inherent instability, stablecoins are growing in popularity with both crypto and traditional markets. Stablecoins are a type of crypto asset, but one that offers a way to bridge the gap between fiat currencies like the U.S. dollar and cryptocurrencies. Because they are price-stable digital assets that behave like fiat but maintain the mobility and utility of cryptocurrency, stablecoins are a novel solution to crypto volatility: price stability is built directly into the assets themselves.  There are four primary stablecoin types, identifiable by their underlying collateral structure: fiat-backed, crypto-backed, commodity-backed, and algorithmic stablecoins.  What Are Stablecoins and How Do They Work? | Gemini