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The Experience Gap: AI’s Imminent Impact on CX

William Attardi on January 24, 2026

Companies mastering digital CX are redefining entire industries. They generate 30% more revenue, $1.4 billion on average, than customer-experience laggards. Business leaders are increasingly obsessed with AI’s impact on efficiency. However, new research shows that businesses are often forgetting about the most critical factor: the customer. AI offers the path to emotionally intelligent customer connections that drive lasting competitive advantage. Learn why the winners are winning, how you can leverage AI to deepen emotional connections with customers and what the roadmap for success looks like. Customer experience is at risk. Explore our Experience Gap Report in partnership with The Wall Street Journal to see what 800+ top C-suite are saying: The Experience Gap – Code and Theory

The Value Exchange by Bill Attardi

William Attardi on September 12, 2025

The Value Exchange – LearnersLive

The value exchange in marketing is the mutual benefit between a business and its customers, where customers provide something of value (e.g., money, time, data, loyalty) in return for products, services, ideas or experiences of value that meet their needs or desires. Understanding this concept is critical for effective marketing. Lesson here is to understand your customer’s needs, pain points, motivations, and preferences to deliver value that leads to repeat business.  Value is the WHY they do business with you…

It’s Back to School – How Some of Our Most Acknowledged Universities Got Their Name – Who were the true visionaries who would donate half of their estate to sculpting the minds of the future. These stories are monuments to history and culture. Let’s take a stroll through academia’s memory lane and uncover the origins of these storied university names!

  1. Ah, Harvard! The Ivy League giant was once a small college in the Massachusetts Bay Colony settlement called New Towne. But where did “Harvard” come from? Enter John Harvard, a clergyman who, in 1638, decided to bequeath half his estate and his library (a whopping 400 books!) to the fledgling college. Grateful for this generous gift, they promptly named the institution after him.
  2. A gem of New Haven, Connecticut, Yale is another Ivy League powerhouse known for its prestigious law and drama schools. It owes its name to Elihu Yale, a wealthy merchant who, in 1718, donated a modest shipment of goods (including portraits, books, and textiles) to a struggling collegiate school. Those goods were auctioned off, raising a much-needed £562 –a small fortune at the time.
  3. Dartmouth is renowned for its beautiful rural setting, nestled in the picturesque town of Hanover, New Hampshire. It was named after the Earl of Dartmouth, William Legge, a British nobleman who supported the college’s founding –despite never actually setting foot in America!
  4. Brown, this Rhode Island Ivy University, known for its open curriculum and emphasis on student choice, was founded with a mouthful of a name – the College in the English Colony of Rhode Island and Providence Plantations. It was renamed in 1704 for Nicholas Brown, Jr., a prominent merchant whose family donated generously to the school.
  5. Perched atop a hill overlooking Ithaca, New York, Cornell is celebrated for its diverse academic programs and its stunning natural surroundings. Founded by Ezra Cornell and Andrew Dickson White, this university was unique for its commitment to practical education, allowing students the freedom to choose their own course of study. It was a revolutionary notion at the time, which would guide a curricular reform across the country.
  6. Located in the heart of Silicon Valley, Stanford is renowned for its entrepreneurial spirit and its close ties to the tech industry. But this California powerhouse has a touching origin story. Leland Stanford, Jr., the founder’s son, tragically died young from typhoid fever. His father Leland Sr., railroad magnate and former state governor, and his mother Jane, founded the university in his memory, ensuring his legacy lived on through the pursuit of knowledge.
  7. This North Carolina research giant, known for its strong medical and law schools, underwent a bit of a name change in its history. Originally called Trinity College, it was renamed Duke University in 1924 after James Buchanan Duke, a tobacco and electric power industrialist who founded the American Tobacco Company. He established The Duke Endowment, to which he donated throughout his life and left half his estate after his death.
  8. Nestled in Nashville, Tennessee, Vanderbilt is a renowned research university with a vibrant campus life. It owes its name to “The Commodore,” Cornelius Vanderbilt, a shipping and railroad magnate, who provided the initial gift to establish the university.
  9. Texas businessman William Marsh Rice provided the initial funding for this Houston university, but did not live to see its opening. He was murdered by his valet as he slept, in a plot to forge the man’s will. Despite the unfortunate circumstances, Rice University flourished through the years, becoming an institution known for its strong engineering and science programs.
  10. Who was Harvard named after? Origin of university names