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The Experience Gap: AI’s Imminent Impact on CX

William Attardi on January 24, 2026

Companies mastering digital CX are redefining entire industries. They generate 30% more revenue, $1.4 billion on average, than customer-experience laggards. Business leaders are increasingly obsessed with AI’s impact on efficiency. However, new research shows that businesses are often forgetting about the most critical factor: the customer. AI offers the path to emotionally intelligent customer connections that drive lasting competitive advantage. Learn why the winners are winning, how you can leverage AI to deepen emotional connections with customers and what the roadmap for success looks like. Customer experience is at risk. Explore our Experience Gap Report in partnership with The Wall Street Journal to see what 800+ top C-suite are saying: The Experience Gap – Code and Theory

The Value Exchange by Bill Attardi

William Attardi on September 12, 2025

The Value Exchange – LearnersLive

The value exchange in marketing is the mutual benefit between a business and its customers, where customers provide something of value (e.g., money, time, data, loyalty) in return for products, services, ideas or experiences of value that meet their needs or desires. Understanding this concept is critical for effective marketing. Lesson here is to understand your customer’s needs, pain points, motivations, and preferences to deliver value that leads to repeat business.  Value is the WHY they do business with you…

That’s one small step for man, one giant leap for mankind – The last time human beings headed moonward was on the Apollo 17 flight that launched Dec. 7, 1972—before any of the Artemis II crew members were born. Today’s crew will not land on the moon—they won’t even orbit the moon. But they will whip around the lunar far side, on a shakedown mission test-flying the Orion spacecraft. This is essential preparatory work for achieving NASA’s bigger lunar goals. Next year there will be another test flight in low Earth orbit during the flight of Artemis III, followed by up to two moon landings by Artemis IV and V in 2028, and annual landings thereafter. Unlike the Apollo program, Artemis aims not just for the so-called flags-and-footprints model of short, one- to three-day stays on the moon, but for a long-term presence at a long-term moon base in the south lunar pole, where deposits of ice can provide drinkable water, breathable oxygen, and oxygen-hydrogen rocket fuel. Very much like the Apollo program, Artemis finds itself in a closely watched moon race, not with the old Soviet Union this time, but with China, which has announced its intention to have astronauts on the moon by 2030. The U.S. is not going it alone this time, however. While Apollo was an entirely American enterprise, Artemis flies under the flag of 60 countries, signatories to the Artemis Accords, an international pact whose members vow to support the peaceful exploration of space and contribute money, modules, and astronauts to the Artemis cause. Artemis II Has Launched. Here’s Everything You Need to Know