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The Experience Gap: AI’s Imminent Impact on CX

William Attardi on January 24, 2026

Companies mastering digital CX are redefining entire industries. They generate 30% more revenue, $1.4 billion on average, than customer-experience laggards. Business leaders are increasingly obsessed with AI’s impact on efficiency. However, new research shows that businesses are often forgetting about the most critical factor: the customer. AI offers the path to emotionally intelligent customer connections that drive lasting competitive advantage. Learn why the winners are winning, how you can leverage AI to deepen emotional connections with customers and what the roadmap for success looks like. Customer experience is at risk. Explore our Experience Gap Report in partnership with The Wall Street Journal to see what 800+ top C-suite are saying: The Experience Gap – Code and Theory

The Value Exchange by Bill Attardi

William Attardi on September 12, 2025

The Value Exchange – LearnersLive

The value exchange in marketing is the mutual benefit between a business and its customers, where customers provide something of value (e.g., money, time, data, loyalty) in return for products, services, ideas or experiences of value that meet their needs or desires. Understanding this concept is critical for effective marketing. Lesson here is to understand your customer’s needs, pain points, motivations, and preferences to deliver value that leads to repeat business.  Value is the WHY they do business with you…

Remembering the Solemn Purpose of Memorial Day

Memorial Day is a federal holiday in the United States observed on the last Monday in May to honor and mourn U.S. military personnel who died while serving in the armed forces. The holiday traces its roots to the years immediately following the American Civil War (1861–1865), which caused massive casualties—roughly 620,000 soldiers dead, about 2% of the U.S. population at the time. Communities across the North and South began spontaneously decorating the graves of fallen soldiers with flowers, wreaths, and flags, a practice that gave rise to the original name: Decoration Day. On May 5, 1868, Major General John A. Logan, commander-in-chief of the Grand Army of the Republic (GAR)—a powerful Union veterans’ organization—issued General Order No. 11. This proclaimed May 30, 1868, as a nationwide “Decoration Day” to honor those who died in the Civil War. After World War I, the holiday expanded to honor all American service members who died in any war, not just the Civil War.  In 1968, Congress passed the Uniform Monday Holiday Act to create more three-day weekends for federal employees. This moved Memorial Day to the last Monday in May, effective in 1971, when it was also officially named “Memorial Day.” As one 1868 quote put it: “That Nation which respects and honors its dead, shall ever be respected and honored itself.”