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The Distributor Is the Heartbeat of Construction Sales by Jim Nowakowski

William Attardi on March 27, 2026

Manufacturers know what they produce. Engineers know what they specify. Contractors know what they install. But distributors sit at the intersection of all three. The distributors see which products move through their warehouses. They hear the questions contractors ask at the counter. They learn which installations go smoothly and which ones create problems. They understand pricing pressures, availability constraints and the subtle preferences that shape contractor behavior. The Distributor Is the Heartbeat of Construction Sales | Electrical Wholesaling

Baird Research: Distributors Expect Growth in 2026

William Attardi on November 30, 2025

In the exclusive tED magazine/Baird research for the 2025’s third-quarter, NAED distributors point to indications of “healthy mid-single digit” growth for next year. 18 distributor companies representing more than $7 billion in annual sales responded to the third quarter survey, which showed revenue growth in the third quarter and a rise in pricing trends. Respondents say they expect to see a 5.4% growth rate in electrical next year, along with a 4.5% growth rate in Datacomm. Those forecasts are generally in line with the broader distribution industry, which anticipates a 4.7% growth rate next year. Baird Research: Distributors Expect Growth In 2026

Powering the Future: Insights on the Growing Electrification Market

William Attardi on August 14, 2025

As electricity demand continues to grow, the electrical distribution industry is uniquely positioned to help lead the transformation of the energy landscape with the services, materials, and solutions needed to support its customers and drive progress. To help members navigate this shift, NAED’s Education & Research Foundation, in partnership with Ducker Carlisle, presents the research study: Electrification Drivers, Disruptors, and Scaling Your Business. This study delivers valuable insight into:

  • What’s driving electrification—and what may disrupt it
  • The most promising project areas for distributors
  • How to strategically scale and prepare your team

NAED Electrification Research

The Statue of Liberty was made with copper but due to oxidation, it turned green.

When the “Lady in the Harbor” first arrived in New York in 1886, she didn’t look like the mint-green icon we know today. In fact, for the first twenty years of her life, she stood as a towering, metallic beacon of reddish-gold. Designed by French sculptor Frédéric Auguste Bartholdi and engineered by Alexandre Gustave Eiffel, the statue was a gift from France to America. To build her, Bartholdi chose copper for three practical reasons:

  • Malleability:It could be hammered into elaborate, thin sheets.
  • Weight:Copper is lighter than stone or bronze, making it easier to ship 350 individual pieces across the Atlantic.
  • Durability:It was strong enough to survive a 27-day ocean voyage and the harsh winds of the harbor.

When she was unveiled on October 28, 1886, her skin—made of 300 copper sheets roughly the thickness of two pennies—shone with a bright, metallic brown luster. The transformation from “penny-colored” to “patina-green” wasn’t planned. Bartholdi actually expected the statue to age into a deeper, darker red. However, the unique environment of New York Harbor—a mix of salt air, moisture, and industrial pollution—triggered a process called oxidation.

The Timeline of Change:

  1. 1886–1900:The bright copper dulled into a dark, muddy brown.
  2. 1903:The first hints of a light green crust, or “patina,” began to appear.
  3. 1906:The color change was so controversial that Congress nearly stepped in. They appropriated $62,000 to paint the statue back to its original color, but the public protested, calling the idea “sacrilege.”
  4. 1910–1920:The statue was a patchy mix of brown and green until 1920, when the oxidation was complete, leaving her entirely teal.

While we now view the green color as iconic, it actually serves a vital structural purpose. The layer of verdigris (the green patina) acts as a protective shield. It seals the copper underneath, preventing the metal from further corrosion and weathering.  By the time the color fully changed, a new generation of immigrants had arrived in America seeing a green statue.