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AI Is Enabling the Next Generation of Distributor Workflows by Michael Delgado

William Attardi on June 1, 2026

Customer expectations have never been greater, and distributors must respond to growing volumes of requests quickly and accurately, often across fragmented inputs and constantly changing information. Highly manual workflows can’t keep up with this new reality. AI represents a practical solution. Not as a bolt-on tool, but as a way to change how work gets done — handling the translation between how requests come in and how orders need to be processed. That shift removes the bottleneck at the center of quoting and order entry, allowing teams to respond faster, reduce errors and operate more consistently despite the rising pressure. AI has moved from a competitive advantage to a baseline requirement to keep pace. Distributors that embed it into their core workflows will operate more efficiently, compete more effectively for customers and build an operation that holds up as the industry continues to evolve. Those that don’t will find themselves poorly positioned to keep up with a world that isn’t slowing down. NAED Selects IDEA & Pull Logic for ProjectNexus E-Commerce Initiative | Electrical Wholesaling

AI Is Enabling the Next Generation of Distributor Workflows by Michael Delgado

William Attardi on May 26, 2026

Workflows at distributors have been more or less the same for decades. Quoting, order entry, PO tracking and invoicing still rely on emails, spreadsheets and ERPs with manual effort expected to close the gap. That model worked when volumes were lower and expectations were more forgiving, but the world is changing.AI does not just speed up existing processes, it changes where the work starts. Instead of manually decoding customer requests from zero, teams can rely on AI to interpret imprecise inputs and return accurate product matches. Translating requests into usable data becomes a background process that happens before a request ever reaches a sales rep. AI also has a level of adaptability that traditional software lacks. It learns over time, picking up on customer preferences and surfacing relevant SKUs and frequently ordered items preemptively. The result is a faster, more accurate quoting process, and reps who are free to spend time with customers instead of spreadsheets. AI has moved from a competitive advantage to a baseline requirement to keep pace. AI Is Enabling the Next Generation of Distributor Workflows | Electrical Wholesaling

NAED Opens Registration For The 2026 Marketing Summit

William Attardi on May 1, 2026

The race has begun for the 2026 NAED Marketing Summit, as registration is now open for the event, August 3-5 in Indianapolis, IN. This year’s theme is “Shift, Accelerate, Outpace”, which could not be more appropriate as we navigate so much change and at a higher rate of speed. The 2026 Marketing Summit is targeted at Marketers working in electrical distribution, manufacturing, and rep agencies who want to evolve their approach to content strategy, cross-functional alignment, AI, and building marketing programs that can scale. NAED Opens Registration For The 2026 Marketing Summit – tEDmag

The Distributor Is the Heartbeat of Construction Sales by Jim Nowakowski

William Attardi on March 27, 2026

Manufacturers know what they produce. Engineers know what they specify. Contractors know what they install. But distributors sit at the intersection of all three. The distributors see which products move through their warehouses. They hear the questions contractors ask at the counter. They learn which installations go smoothly and which ones create problems. They understand pricing pressures, availability constraints and the subtle preferences that shape contractor behavior. The Distributor Is the Heartbeat of Construction Sales | Electrical Wholesaling

Baird Research: Distributors Expect Growth in 2026

William Attardi on November 30, 2025

In the exclusive tED magazine/Baird research for the 2025’s third-quarter, NAED distributors point to indications of “healthy mid-single digit” growth for next year. 18 distributor companies representing more than $7 billion in annual sales responded to the third quarter survey, which showed revenue growth in the third quarter and a rise in pricing trends. Respondents say they expect to see a 5.4% growth rate in electrical next year, along with a 4.5% growth rate in Datacomm. Those forecasts are generally in line with the broader distribution industry, which anticipates a 4.7% growth rate next year. Baird Research: Distributors Expect Growth In 2026

Powering the Future: Insights on the Growing Electrification Market

William Attardi on August 14, 2025

As electricity demand continues to grow, the electrical distribution industry is uniquely positioned to help lead the transformation of the energy landscape with the services, materials, and solutions needed to support its customers and drive progress. To help members navigate this shift, NAED’s Education & Research Foundation, in partnership with Ducker Carlisle, presents the research study: Electrification Drivers, Disruptors, and Scaling Your Business. This study delivers valuable insight into:

  • What’s driving electrification—and what may disrupt it
  • The most promising project areas for distributors
  • How to strategically scale and prepare your team

NAED Electrification Research

Remembering the Solemn Purpose of Memorial Day

Memorial Day is a federal holiday in the United States observed on the last Monday in May to honor and mourn U.S. military personnel who died while serving in the armed forces. The holiday traces its roots to the years immediately following the American Civil War (1861–1865), which caused massive casualties—roughly 620,000 soldiers dead, about 2% of the U.S. population at the time. Communities across the North and South began spontaneously decorating the graves of fallen soldiers with flowers, wreaths, and flags, a practice that gave rise to the original name: Decoration Day. On May 5, 1868, Major General John A. Logan, commander-in-chief of the Grand Army of the Republic (GAR)—a powerful Union veterans’ organization—issued General Order No. 11. This proclaimed May 30, 1868, as a nationwide “Decoration Day” to honor those who died in the Civil War. After World War I, the holiday expanded to honor all American service members who died in any war, not just the Civil War.  In 1968, Congress passed the Uniform Monday Holiday Act to create more three-day weekends for federal employees. This moved Memorial Day to the last Monday in May, effective in 1971, when it was also officially named “Memorial Day.” As one 1868 quote put it: “That Nation which respects and honors its dead, shall ever be respected and honored itself.”