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AI Is Enabling the Next Generation of Distributor Workflows by Michael Delgado

William Attardi on June 1, 2026

Customer expectations have never been greater, and distributors must respond to growing volumes of requests quickly and accurately, often across fragmented inputs and constantly changing information. Highly manual workflows can’t keep up with this new reality. AI represents a practical solution. Not as a bolt-on tool, but as a way to change how work gets done — handling the translation between how requests come in and how orders need to be processed. That shift removes the bottleneck at the center of quoting and order entry, allowing teams to respond faster, reduce errors and operate more consistently despite the rising pressure. AI has moved from a competitive advantage to a baseline requirement to keep pace. Distributors that embed it into their core workflows will operate more efficiently, compete more effectively for customers and build an operation that holds up as the industry continues to evolve. Those that don’t will find themselves poorly positioned to keep up with a world that isn’t slowing down. NAED Selects IDEA & Pull Logic for ProjectNexus E-Commerce Initiative | Electrical Wholesaling

AI Is Enabling the Next Generation of Distributor Workflows by Michael Delgado

William Attardi on May 26, 2026

Workflows at distributors have been more or less the same for decades. Quoting, order entry, PO tracking and invoicing still rely on emails, spreadsheets and ERPs with manual effort expected to close the gap. That model worked when volumes were lower and expectations were more forgiving, but the world is changing.AI does not just speed up existing processes, it changes where the work starts. Instead of manually decoding customer requests from zero, teams can rely on AI to interpret imprecise inputs and return accurate product matches. Translating requests into usable data becomes a background process that happens before a request ever reaches a sales rep. AI also has a level of adaptability that traditional software lacks. It learns over time, picking up on customer preferences and surfacing relevant SKUs and frequently ordered items preemptively. The result is a faster, more accurate quoting process, and reps who are free to spend time with customers instead of spreadsheets. AI has moved from a competitive advantage to a baseline requirement to keep pace. AI Is Enabling the Next Generation of Distributor Workflows | Electrical Wholesaling

NAED Opens Registration For The 2026 Marketing Summit

William Attardi on May 1, 2026

The race has begun for the 2026 NAED Marketing Summit, as registration is now open for the event, August 3-5 in Indianapolis, IN. This year’s theme is “Shift, Accelerate, Outpace”, which could not be more appropriate as we navigate so much change and at a higher rate of speed. The 2026 Marketing Summit is targeted at Marketers working in electrical distribution, manufacturing, and rep agencies who want to evolve their approach to content strategy, cross-functional alignment, AI, and building marketing programs that can scale. NAED Opens Registration For The 2026 Marketing Summit – tEDmag

The Distributor Is the Heartbeat of Construction Sales by Jim Nowakowski

William Attardi on March 27, 2026

Manufacturers know what they produce. Engineers know what they specify. Contractors know what they install. But distributors sit at the intersection of all three. The distributors see which products move through their warehouses. They hear the questions contractors ask at the counter. They learn which installations go smoothly and which ones create problems. They understand pricing pressures, availability constraints and the subtle preferences that shape contractor behavior. The Distributor Is the Heartbeat of Construction Sales | Electrical Wholesaling

Baird Research: Distributors Expect Growth in 2026

William Attardi on November 30, 2025

In the exclusive tED magazine/Baird research for the 2025’s third-quarter, NAED distributors point to indications of “healthy mid-single digit” growth for next year. 18 distributor companies representing more than $7 billion in annual sales responded to the third quarter survey, which showed revenue growth in the third quarter and a rise in pricing trends. Respondents say they expect to see a 5.4% growth rate in electrical next year, along with a 4.5% growth rate in Datacomm. Those forecasts are generally in line with the broader distribution industry, which anticipates a 4.7% growth rate next year. Baird Research: Distributors Expect Growth In 2026

Powering the Future: Insights on the Growing Electrification Market

William Attardi on August 14, 2025

As electricity demand continues to grow, the electrical distribution industry is uniquely positioned to help lead the transformation of the energy landscape with the services, materials, and solutions needed to support its customers and drive progress. To help members navigate this shift, NAED’s Education & Research Foundation, in partnership with Ducker Carlisle, presents the research study: Electrification Drivers, Disruptors, and Scaling Your Business. This study delivers valuable insight into:

  • What’s driving electrification—and what may disrupt it
  • The most promising project areas for distributors
  • How to strategically scale and prepare your team

NAED Electrification Research

The Creator of Baby Ruth Actually Sued Babe Ruth –The Baby Ruth candy bar was created by the Curtiss Candy Company in 1920 — the same year that baseball legend Babe Ruth hit a then-record 54 home runs. But the Great Bambino was irked that the company was selling a candy bar with such a similar name to his own without offering him any royalties. Rather than take the Curtiss Candy Company to court, the Sultan of Swat decided to make his own candy bar, and in 1926 he debuted Ruth’s Home Run bar. The Curtiss Candy Company responded by turning the tables and taking Ruth to court. They accused the slugger of trying to steal their trademark and capitalize on the success of their brand. In a 1931 deposition, Curtiss founder Otto Schnering insisted the candy was named after “Baby Ruth” Cleveland — the daughter of President Grover Cleveland.  He also attested that the company came up with the name in 1919 before the baseball player had become a household name and that the name was merely coincidental. While the validity of those claims is disputed to this day, the court nonetheless ruled in favor of the candy company, forcing Ruth to end his foray into the world of candy.