The Rise of Supply Chains That Adapt by Professor Jeannette Song

Professor Song explains how AI is turning supply chains from rigid workflows into adaptive, decision-making systems. When you click “buy now” on online stores, recommendations appear, warehouses spring into action, and packages begin their journey to your door. Behind that seamless experience is a fundamental transformation. Supply chains, once governed by fixed rules and human planning, are becoming AI-driven systems that learn, adapt, and increasingly act on their own. In her book chapter, Reshaping Supply Chains Through AI-Empowered Automation, Jeannette Song, the R.David Thomas Professor at Duke University’s Fuqua School of Business argues that AI is fundamentally changing how supply chains work.“AI is reshaping supply chains in four connected ways: expanding automation across the chain, changing how humans and machines work together,” she said, “raising new questions about privacy and accountability, and pointing toward a future of more autonomous, agentic systems.” The Rise of Supply Chains That Adapt