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Electrical Wholesaling’s 2025 Market Planning Guide

William Attardi on July 8, 2025

 Forecasting can be a tricky business. Your winning bet to succeed boils down to a rather simple, three-step approach:

  1. Work with your management team to gather all the facts you can find about your market of interest
  2. Develop forecasts for which way you think the market is headed
  3. Figure how to maximize the revenue potential

That’s a pretty basic strategy that works most of the time – until the basic facts in your forecast change and need be updated. That’s where we are at right now with the electrical wholesaling industry. It looked like 2025 might be year of moderate growth a point or two better than inflation for the electrical market – until tariffs came on the scene and scrambled some basic assumptions about material costs.  We don’t know when or if tariffs will dramatically impact electrical product pricing, but we do expect the electrical industry to get hit by some degree of tariff-induced prices increases, along with the rest of the U.S. economy. To manage your way through this uncertainty, it helps to have a consistent, tried-and-true planning tool to develop a realistic growth. Electrical Wholesaling’s 2025 Market Planning Guide | Electrical Wholesaling

Electrical Wholesaling: Bill Attardi Launches LearnersLive.com as Lighting Industry Training Resource

William Attardi on January 27, 2025

Bill Attardi Launches LearnersLive.com as Lighting Industry Training Resource | Electrical Wholesaling

LearnersLive.com will draw from Attardi’s 60 years of lighting industry experience, Q&As with lighting experts and other lighting market training resources. Spend a few minutes with Bill Attardi and you will learn a few things about him real fast. He’s a 60-year veteran of the lighting market who quite possibly loves learning about the lighting business more today than when he started in the business as a sales rep for Westinghouse Lamp/Philips (now part of Signify) selling lamps in the Big Apple in 1965. You can also sense his passion for learning and teaching in the services he provides lighting and electrical professionals through Attardi Marketing, and through the Energy Watch News blog.

When you talk with Bill, you will also quickly find out he is a lifetime learner who not only  enjoys learning something new every day about the latest in lighting, but also loves teaching others about lighting, sales, marketing, management and life. This passion for teaching fuels the works he does as an adjunct professor teaching strategic marketing and management courses at Monmouth University since 2000.  His background as a lifetime learner and teacher inspired a new venture: www.learnerslive.com.  In describing the launch of LearnersLive.com, Attardi says it will be a learning experience where lighting professionals will have the opportunity to learn something every day, through virtual courses that will include marketing and management sessions developed through the courses he teaches at Monmouth University; interviews with lighting experts including Jim Benya, Deb Burnett, Mark Rea, Chris Brown and Bernie Erickson; and other lighting industry training websites and videos.

“Learning Showcase on LearnersLive.com is committed to the learning process,” he says in a LearnersLive.com post. “An activity that goes on and on and on, as it should. Every month, my passion as an educator is to contribute to that process with what I have learned over my lifetime.”  Effective Presentation Skills  is  currently posted at LearnersLive.com in three 30-minute virtual sessions, and in February Attardi will post his “Selling in the Executive Suite” video. He says the video will teach the special skills required to sell a major project to the executives that run a customer’s business.  “I have a passion for teaching and learning and have been doing it most of my life and for the past 20-plus years at Monmouth University,” Attardi says. “I want to continue doing it as long as God allows.”

The Genesis of the U.S. Space Force – On December 20, 2019, President Donald Trump signed the National Defense Authorization Act (NDAA) for Fiscal Year 2020, officially creating the United States Space Force, a new and independent branch of the U.S. military. The establishment of the Space Force marked a historic shift in how the U.S. views and manages its military operations in space, reflecting the growing importance of space as both a domain of strategic competition and national security. The Space Force is tasked with ensuring the U.S. maintains its superiority in space, focusing on both the defense of space assets and the development of offensive capabilities. Its mission includes:

  1. Space Operations: Overseeing space-based systems, such as satellites, that provide essential services to the U.S. military, including communication, reconnaissance, and missile defense.
  2. Space Security: Protecting U.S. space infrastructure from threats, including anti-satellite weapons, cyberattacks, and other potential forms of disruption by adversarial nations.
  3. Space Research and Development: Developing and deploying cutting-edge space technologies, including space-based defense systems, that ensure the U.S. maintains an edge in space exploration and military operations.
  4. Supporting National Defense: Integrating space capabilities into broader national defense strategies, ensuring that U.S. forces can operate effectively in space as part of a multi-domain approach to warfare.

The Space Force is designed to streamline and strengthen the U.S. military’s space operations, which were previously under the purview of the U.S. Air Force. By separating space operations into a distinct branch, the government hoped to increase focus on space as a critical area of national defense and enhance the U.S. military’s ability to respond to emerging threats. Source: Day in History