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Electrical Wholesaling’s 2025 Market Planning Guide

William Attardi on July 8, 2025

 Forecasting can be a tricky business. Your winning bet to succeed boils down to a rather simple, three-step approach:

  1. Work with your management team to gather all the facts you can find about your market of interest
  2. Develop forecasts for which way you think the market is headed
  3. Figure how to maximize the revenue potential

That’s a pretty basic strategy that works most of the time – until the basic facts in your forecast change and need be updated. That’s where we are at right now with the electrical wholesaling industry. It looked like 2025 might be year of moderate growth a point or two better than inflation for the electrical market – until tariffs came on the scene and scrambled some basic assumptions about material costs.  We don’t know when or if tariffs will dramatically impact electrical product pricing, but we do expect the electrical industry to get hit by some degree of tariff-induced prices increases, along with the rest of the U.S. economy. To manage your way through this uncertainty, it helps to have a consistent, tried-and-true planning tool to develop a realistic growth. Electrical Wholesaling’s 2025 Market Planning Guide | Electrical Wholesaling

Electrical Wholesaling: Bill Attardi Launches LearnersLive.com as Lighting Industry Training Resource

William Attardi on January 27, 2025

Bill Attardi Launches LearnersLive.com as Lighting Industry Training Resource | Electrical Wholesaling

LearnersLive.com will draw from Attardi’s 60 years of lighting industry experience, Q&As with lighting experts and other lighting market training resources. Spend a few minutes with Bill Attardi and you will learn a few things about him real fast. He’s a 60-year veteran of the lighting market who quite possibly loves learning about the lighting business more today than when he started in the business as a sales rep for Westinghouse Lamp/Philips (now part of Signify) selling lamps in the Big Apple in 1965. You can also sense his passion for learning and teaching in the services he provides lighting and electrical professionals through Attardi Marketing, and through the Energy Watch News blog.

When you talk with Bill, you will also quickly find out he is a lifetime learner who not only  enjoys learning something new every day about the latest in lighting, but also loves teaching others about lighting, sales, marketing, management and life. This passion for teaching fuels the works he does as an adjunct professor teaching strategic marketing and management courses at Monmouth University since 2000.  His background as a lifetime learner and teacher inspired a new venture: www.learnerslive.com.  In describing the launch of LearnersLive.com, Attardi says it will be a learning experience where lighting professionals will have the opportunity to learn something every day, through virtual courses that will include marketing and management sessions developed through the courses he teaches at Monmouth University; interviews with lighting experts including Jim Benya, Deb Burnett, Mark Rea, Chris Brown and Bernie Erickson; and other lighting industry training websites and videos.

“Learning Showcase on LearnersLive.com is committed to the learning process,” he says in a LearnersLive.com post. “An activity that goes on and on and on, as it should. Every month, my passion as an educator is to contribute to that process with what I have learned over my lifetime.”  Effective Presentation Skills  is  currently posted at LearnersLive.com in three 30-minute virtual sessions, and in February Attardi will post his “Selling in the Executive Suite” video. He says the video will teach the special skills required to sell a major project to the executives that run a customer’s business.  “I have a passion for teaching and learning and have been doing it most of my life and for the past 20-plus years at Monmouth University,” Attardi says. “I want to continue doing it as long as God allows.”

That’s one small step for man, one giant leap for mankind – The last time human beings headed moonward was on the Apollo 17 flight that launched Dec. 7, 1972—before any of the Artemis II crew members were born. Today’s crew will not land on the moon—they won’t even orbit the moon. But they will whip around the lunar far side, on a shakedown mission test-flying the Orion spacecraft. This is essential preparatory work for achieving NASA’s bigger lunar goals. Next year there will be another test flight in low Earth orbit during the flight of Artemis III, followed by up to two moon landings by Artemis IV and V in 2028, and annual landings thereafter. Unlike the Apollo program, Artemis aims not just for the so-called flags-and-footprints model of short, one- to three-day stays on the moon, but for a long-term presence at a long-term moon base in the south lunar pole, where deposits of ice can provide drinkable water, breathable oxygen, and oxygen-hydrogen rocket fuel. Very much like the Apollo program, Artemis finds itself in a closely watched moon race, not with the old Soviet Union this time, but with China, which has announced its intention to have astronauts on the moon by 2030. The U.S. is not going it alone this time, however. While Apollo was an entirely American enterprise, Artemis flies under the flag of 60 countries, signatories to the Artemis Accords, an international pact whose members vow to support the peaceful exploration of space and contribute money, modules, and astronauts to the Artemis cause. Artemis II Has Launched. Here’s Everything You Need to Know