Samsung Electronics illuminated the cityscape of London with a live hologram showcase, transforming urban spaces into vibrant canvases in anticipation of Galaxy Unpacked 2025 and bringing the world a sneak peek into the next era of mobile AI. With live holographic activation and voice elements, The hologram projections showed a variety of images representing common memories users might capture and share through mobile devices, from marine life and exotic plants to sports highlights and a lantern-filled sky. These displays hint at the more intuitive mobile experience users around the globe can expect from Galaxy AI, while also giving a glimpse of the new features set to arrive with the next Galaxy S series lineup. The immersive experience debuted January 15, projecting the never-before-seen holographic installations and featuring large-format, scalable 65-foot by 50-foot visuals positioned 100 feet above the ground. In addition to the installation going live in London, on-site social posts have further amplified expectations worldwide.