Content must be SIMPLE: a clear and simple call to action. You just cannot get all the content you want on a mobile screen no matter how small you make it. You really have to be good at more with less. Focus on messages that entice them to download your app, or to view that video that visually sells your value proposition, or to click on that link with more detailed content. Your target audience is most likely walking and/or talking when they get a glimpse of your text or tweet, so don’t make them overthink it. Just tell them the one thing you want them to do, and if there is a need, they’ll do it.
Integrated Marketing Communications (IMC): bring it all together in a clear, organized way. Carefully integrate and coordinate the content message about your organization and your offering across the many communications channels, not only to your target customers but to your employees and stakeholders as well. Engage, entertain, inform and persuade to action…..
Must be QUICK: instant gratification is just not quick enough these days. Download NOW. Watch the video NOW. Visit our website NOW. Order NOW. Provide a link that is quick and easy to access. A quick effective message is all you need to get their attention and the desired response. Even the larger mobile screens can’t handle a lot of stuff, so IF IT DON’T FIT, don’t add it to your mobile content.
Must create RELEVANCY: how many emails, text messages, tweets, posts, ads do you get every day? With me, it’s hundreds… it’s getting harder and harder to access the things we actually care about. Things I don’t care about get directed to the trash file. Make sure your content doesn’t suffer this fate. The best way to be relevant is to think about what people do on their devices. Are you talking to your target audience that need your products and services? Are you solving their problems, relieving their “pain points”, not just selling your stuff? Do you matter to your mobile users? If you do, they will listen….customer-centric!
Must measure the RESULTS: it’s a digital game….the analytics are there. Evaluate how you are doing. Open rate, hits, click rate, unique clicks, visitors: new & returning, referrals, SEO, etc. Do more of what works, change what doesn’t. Very important in the era of Big Data. Oh, hire AI Certified…
With all the controversy going on in the world today, in the economy, in politics, maybe it’s time to take a break and watch a baseball game. Thank God for baseball…and March 27 is Opening Day! GO YANKEES (somebody stop me) 😊
The PitchCom™ – The PitchCom™ communication system uses a nine-button, player-wearable transmitter that allows players on the field to communicate plays to each other without using physical signs. Every player wearing a receiver in their baseball caps actually hears the same instructions in their very own chosen language. MLB teams started using PitchCom in 2022. One player — typically the catcher, but sometimes the pitcher — has the transmitter that transmits the call for both the pitch and location, and everyone connected, now up to 5 other fielders, has a receiver that hears the call. Wondering how PitchCom works? Check out HR’s and Dan’s demo in 42
