Learners Live

Electrical Wholesaling: Bill Attardi Launches LearnersLive.com as Lighting Industry Training Resource

Bill Attardi Launches LearnersLive.com as Lighting Industry Training Resource | Electrical Wholesaling

LearnersLive.com will draw from Attardi’s 60 years of lighting industry experience, Q&As with lighting experts and other lighting market training resources. Spend a few minutes with Bill Attardi and you will learn a few things about him real fast. He’s a 60-year veteran of the lighting market who quite possibly loves learning about the lighting business more today than when he started in the business as a sales rep for Westinghouse Lamp/Philips (now part of Signify) selling lamps in the Big Apple in 1965. You can also sense his passion for learning and teaching in the services he provides lighting and electrical professionals through Attardi Marketing, and through the Energy Watch News blog.

When you talk with Bill, you will also quickly find out he is a lifetime learner who not only  enjoys learning something new every day about the latest in lighting, but also loves teaching others about lighting, sales, marketing, management and life. This passion for teaching fuels the works he does as an adjunct professor teaching strategic marketing and management courses at Monmouth University since 2000.  His background as a lifetime learner and teacher inspired a new venture: www.learnerslive.com.  In describing the launch of LearnersLive.com, Attardi says it will be a learning experience where lighting professionals will have the opportunity to learn something every day, through virtual courses that will include marketing and management sessions developed through the courses he teaches at Monmouth University; interviews with lighting experts including Jim Benya, Deb Burnett, Mark Rea, Chris Brown and Bernie Erickson; and other lighting industry training websites and videos.

“Learning Showcase on LearnersLive.com is committed to the learning process,” he says in a LearnersLive.com post. “An activity that goes on and on and on, as it should. Every month, my passion as an educator is to contribute to that process with what I have learned over my lifetime.”  Effective Presentation Skills  is  currently posted at LearnersLive.com in three 30-minute virtual sessions, and in February Attardi will post his “Selling in the Executive Suite” video. He says the video will teach the special skills required to sell a major project to the executives that run a customer’s business.  “I have a passion for teaching and learning and have been doing it most of my life and for the past 20-plus years at Monmouth University,” Attardi says. “I want to continue doing it as long as God allows.”

Launch of LearnersLive.com in 2025 – A Passion for Learning by Bill Attardi

Live as if you were to die tomorrow.
Learn as if you were to live forever.
Mahatma Gandhi

In every environment, in every company, in every department, in every office, in every classroom, on every team, there are inequities.  Men and women come in all sizes, all levels of acumen, all degrees of competency and talent. In management, many times, not of your choosing, you get a diversity of high achievers, good performers, weak contributors, and those that do not contribute a dime to the performance of the team.  I call them the deadbeats!

College students are there to learn, to prepare for a life of success in a leadership role with an organization of their instigation or rather, maybe one of their choosing, and that may happen a few times.  In my undergraduate classes, especially when they are mostly seniors, and certainly in my graduate classes at Monmouth University, I congratulate them for the progress they have made so far in their collegiate work and no matter the future, each and every one of them has earned the right to be called highly competent individual…..…as long as they nourish the learning process. But I explain, that’s only the start of a successful career, do they have the talent and dedication to learning, all the time, to move on…

Learners possess certain attributes that distinguish them from the Learned. They anticipate rather than react to change.  Some call that vision. They become essential facilitators of change within their altered environment. They can skillfully communicate the new and technically esoteric with a clarity that leads to understanding and advocacy. Organizations that don’t value learning and the change that springs from learning will struggle to stay relevant in this fast-paced ever-changing marketplace.

The world is changing rapidly.   

For the timid, change is frightening; for the comfortable, change is threatening;                            

for the confident, change is opportunity…….and confidence comes from competency.       

Nido Qubein, President of High Point University

 There’s that word competency again. That’s why most individuals even go to college, to develop their competency. Learners are just highly competent individuals that influence change in an organization and, in turn, as leaders, allow others to adapt to that change.  As an Educator, my ambition here is to express my view that education, the learning process, is not a one-time event but rather, something you do right all the time.  Sounds a lot like Vince Lombardi when he talked about doing things right, not once in a while but all the time……remember that? I believe learning is something you do all the time!

 Launch of LearnersLive.com in 2025

I have a passion for teaching, for learning……been doing it most of my life and for the past 20+ years at Monmouth University. Want to continue doing it as long as God allows.

Here’s the plan:

  • LearnersLive Objective: to learn something you do not know; to confirm what you already know!
  • To post something for you to learn, every single day…a continuing learning experience.
  • Focus will be on topics of learning…..I have a dozen courses we can add to the curriculum right away…..all virtual……from 5 minute to 30 minute sessions.
  • Marketing & management sessions I teach at Monmouth University….
  • Will invite other educators………already talked to Jim Benya, Deb Burnett, Mark Rea, Chris Brown, Bernie Erickson, others ………
  • Interviews with industry leaders…
  • Also access to industry training websites and videos
  • DISC assessments

 Will keep some of EnergyWatch……..2025 will be a celebration for your humble correspondent: 60 years in the lighting business.  Whoooooah! Will continue to post on LearnersLive.com:

  • The monthly blog on a variety of subjects
  • The monthly newsletter recap
  • Industry news and new product information but only if you learn something
  • Published articles that focus on teaching something, not just about lighting…
  • Industry research………including other training courses offered by the industry

 What do you think?  Need your help with any suggestions you may have to make this effort meaningful as an ongoing contributor to your personal learning activities.

Artificial Intelligence (AI) for Hire – While most of us have heard the term artificial intelligence, few could predict the explosion of GenAI technologies in the public sphere over the last two years. In the work setting alone, Microsoft and LinkedIn reported that “75% of knowledge workers use AI at work” and “66% of leaders say they wouldn’t hire someone without AI skills”.                 

So how did this all happen:

1956, August: At the Dartmouth Conference, researchers discuss creating machines capable of intelligent behavior and the term “Artificial Intelligence” is introduced.

2017, June: Google researchers introduce the Transformer architecture, the foundation for generative AI (GenAI) models. (GPT = Generative Pre-trained Transformer)

2022, November: OpenAI unveils ChatGPT, a conversational GenAI model, marking a tipping point in public access and accelerated adoption.

2024 NOW: Commercialization is accelerating. Globally, the GenAI solutions market is expected to exceed $50 billion by 2028 with over 60,000 GenAI companies already doing business (Horban, 2024).  The biggest tech/communications companies are all involved in a very big way to drive and influence our lives now and in the future with their GenAI models:

  • OpenAI’s ChatGPT
  • xAI’s Grok
  • Google’s Gemini
  • Microsoft’s Copilot
  • Anthropic’s Claude
  • Apple’s Apple Intelligence
  • Meta’s Llama
  • Coming: Orion by OpenAI 

Plan for your future, because that is where you are going to spend the rest of your life. Mark Twain