All three recorded sessions below:

Effective Sales Presentation Skills by Bill Attardi – YouTube

Bill Attardi’s Effective Sales Presentations #2 

Effective Sales Presentations with Bill Attardi, #3 – YouTube

 

You owe your audience a good performance!  This is about giving an effective sales presentation to a group of customers and closing that sale.  Not as easy as it sounds.  Had the great pleasure to be a speaker at a recent Amerlux sales meeting here in New Jersey when I presented this topic. Went well and now we are offering it to the general public.

 

First 30-minute session covered:

Preparation Strategy – The Will to Prepare to Win

• Selling is simply communicating effectively and it’s always a Selling Situation
• The Platinum Rule…treat customers the way they want to be tyreated
• Preparation is everything…internal & external research
• Always start with knowing your audience / the customer
• What is your Call to Action
• Rationale to take that action

 

Second 30-minute session covered:

Presentation Strategy – Bring to the meeting something no one else knows…

• What is Your Objective – TO SELL!
• Connect with your audience – interactive questions
• The Power of PowerPoint: Verbal & Visuals working together
• Create closing slide first – all roads then lead to your destination

 

Third 30-minute session covered:

Organizing the Presentation – FFAB (Features / Functions / Advantages / Benefits)

• Create clear / thought starter slides – six by six rule
• Creative Opening – your first impression
• Meaningful Content – relevant to your audience
• Compelling Close – lasting impression
• Create a climate for learning

 

Techniques in Presenting – When you stop getting better, you stop being good

• Plan & Promote Interaction
• Eye contact – you are talking to individuals that happen to be in a group
• Confirm understanding on a continuing basis
• Project Acceptance and Handle Resistance
• Never close on someone else’s question – before I close are there any questions?

 

Personal Delivery – Mechanics of Communicating Effectively Orally

• The Audience –Your Body – Your Voice – The Room set-up…..
• Audience reads left to right – you stand on their left; slides on their right
• Commit yourself to improve…

 

Commitment: you will confirm some of what you already know and you will learn something new about giving an effective sales presentation to close those sales that are so important that you are asked to address a group of customers.