Deals on Leases Drive EV Market by Christopher Otts

Toyota Motor’s only electric vehicle widely on sale in the U.S. starts at about $37,000. But practically nobody plunks down that much for the mid size SUV, named bZ4X. “Almost everyone leases the car,” Toyota U.S. sales chief David Christ said in a re cent interview. “You’d be a fool not to.” The Japanese-made SUV, which qualifies for a $7,500 federal subsidy only if it is leased, illustrates a broader shift in the way car companies are marketing electric cars to consumers, with more-afford able monthly payments and no long-term commitment. People who leased the Toyota in 2024 paid $445 a month on average, compared with $717 for those who financed the car through a purchase loan, according to credit bureau Experian. WQWLtBjXe8K8Ki1Y3MfL-WSJNewsPaper-1-13-2025.pdf