STP is Customer-Centric Marketing
STP Is Customer-Centric Marketing.mp4
Sponsored by FSG
Serving the People Who Make Businesses Thrive | FSG & the Return to Office
Segmenting / Targeting / Positioning (STP) is a necessary function of marketing – customer-centric marketing. The reality is that the vast majority of customers will not buy your stuff. Even Amazon knows that. That’s why they have a membership model. STP is a sequential and interdependent process:
- Effectively segmenting the market
- Carefully selecting the target audience
- Strategically positioning your products & services
Next month – You Write It / AI Fine-Tunes It!
- Why AI
- Addressing AI Misuse
- The Future is Here
AI’s full impact on education—and life—is just beginning to unfold. But one thing is already clear: it is the most powerful learning tool ever created, and it can enhance everything we do.
