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A New Software Platform for Lighting Manufacturers by David Shiller

William Attardi on September 2, 2026

I recently learned about a new type of software for lighting manufacturers that startles many of the typically siloed configurators, CRMs, PIMs, spec sheet generators, AI analytics, branded portals for reps and specifiers, and product spec search. Electrify Connect is positioning itself as a unified software platform for lighting manufacturers seeking to modernize the path from product configuration to quotation, submittal, order visibility and channel support. Rather than offering a standalone quoting tool, the platform combines CPQ, CRM, product-information management, analytics, specification search, automated document creation, AI assistance and ERP integrations in a single manufacturer-controlled environment. At its core is a rules-based configurator designed for the complexity familiar to architectural and commercial lighting suppliers. A New Software Platform For Lighting Manufacturers | LightNOW More information is available at: Electrify

Teching Up: The Future Is Here, and a Technologist Can Help You Embrace It by Jared Christman

William Attardi on October 15, 2025

Without someone on your team to evaluate, pilot and implement new software tools in real world conditions, you risk trading money for more confusion. Enter the construction technologist, a role rapidly moving from luxury to necessity in today’s fast-paced electrical contracting industry. Enter the construction technologist, a role rapidly moving from luxury to necessity in today’s fast-paced electrical contracting industry. Technologists help contractors navigate the sea of innovations, avoid costly missteps and align technology adoption with actual workflows on-site and in the office. There are several ways a technologist can contribute to your work.

  • Tech scouting and filtering
  • Process mapping
  • Champion identification
  • Testing and return on investment evaluation
  • Implementation and training

Teching Up: The future is here, and a technologist can help you embrace it | Jared Christman – Electrical Contractor Magazine

 

The Creator of Baby Ruth Actually Sued Babe Ruth –The Baby Ruth candy bar was created by the Curtiss Candy Company in 1920 — the same year that baseball legend Babe Ruth hit a then-record 54 home runs. But the Great Bambino was irked that the company was selling a candy bar with such a similar name to his own without offering him any royalties. Rather than take the Curtiss Candy Company to court, the Sultan of Swat decided to make his own candy bar, and in 1926 he debuted Ruth’s Home Run bar. The Curtiss Candy Company responded by turning the tables and taking Ruth to court. They accused the slugger of trying to steal their trademark and capitalize on the success of their brand. In a 1931 deposition, Curtiss founder Otto Schnering insisted the candy was named after “Baby Ruth” Cleveland — the daughter of President Grover Cleveland.  He also attested that the company came up with the name in 1919 before the baseball player had become a household name and that the name was merely coincidental. While the validity of those claims is disputed to this day, the court nonetheless ruled in favor of the candy company, forcing Ruth to end his foray into the world of candy.