TED Magazine: Bill Attardi Launches New Website
Bill Attardi Launches New Website – tEDmag
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Bill Attardi Launches New Website – tEDmag
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Name, Image Likeness (NIL) – NIL legislation has transformed the college sports landscape. The Supreme Court, NCAA, and student-athletes all played a role in the new compensation rules. NCAA long argued that amateurs are understood as those who do not profit off of their athletic performance and college sports fans and consumers demanded amateur play on the collegiate level. That argument was denied by the Supreme Court. Student-athletes can now be paid for their autograph, developing their own merchandise, promoting products or services, and event appearances due to their personal celebrity. Now, athletes are starting their own brands, endorsing brands, and becoming their own brands. While the Supreme Court and NCAA passed Name, Image, and Likeness into affect, schools still have their own specificities around the new rule. One of the most important hurdles for student-athletes now is to use these guidelines properly. That is to say athletes must understand how the state they play in or school they attend may affect the way they can utilize now-legal NIL rules. Rules on school logo restrictions, what products may or may not be sponsored, as well as other guidelines, differ from state and school. Athletes are also expected to inform universities of NIL deals and contracts they decide to engage in. Social media and personal branding are now more important than ever. And this is just the beginning.
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