Learners Live

STP is Customer-Centric Marketing

STP Is Customer-Centric Marketing.mp4

Sponsored by FSG

Serving the People Who Make Businesses Thrive | FSG & the Return to Office

Segmenting / Targeting / Positioning (STP) is a necessary function of marketing – customer-centric marketing. The reality is that the vast majority of customers will not buy your stuff.   Even Amazon knows that.  That’s why they have a membership model.  STP is a sequential and interdependent process:

  • Effectively segmenting the market
  • Carefully selecting the target audience
  • Strategically positioning your products & services

 Next month – You Write It / AI Fine-Tunes It! 

  1. Why AI
  2. Addressing AI Misuse
  3. The Future is Here

AI’s full impact on education—and life—is just beginning to unfold. But one thing is already clear: it is the most powerful learning tool ever created, and it can enhance everything we do.

Innovation in the Digital Age

Innovation in the Digital Age.mp4 

Sponsored by naturaLED LED Lighting Solutions

 New product development is essential to survival in this dynamic global economy.  This e-learning session ups the ante to INNOVATION.  We have never seen change at this level of velocity and with the emergence of AI, it will speed up.  Clayton Christensen when he was at Harvard University detailed three (3) essential forms of innovation in his book: The Innovator’s Dilemma.  Worth reading……….my goal with this virtual learning session is to cover his essential points in order to encourage you to research this subject in more detail. Jack Welch said it best: If the rate of change outside is greater than the rate of change inside, the end is near.

Customer-Centric in the Digital Age

Customer-Centric Marketing in the Digital Age.mp4

What’s your CENTRIC?  What drivers your business? What makes you different than everyone else in the market?……why do customers buy from you rather than the other guy?……… do your people know what makes you unique?…..do your customers know?  Below is what AI believes is their CENTRIC!  What do you think?

Sponsored by Amerlux. AVISTA by Amerlux

Amerlux – Commercial Lighting Manufacturer | SPEC-Grade Lighting

 Next month – Innovation in the Digital Age Sponsored by naturaLED:

  1. Disruptive
  2. Sustaining
  3. Efficiency

SWOT Analysis and Generative AI

SWOT Analysis and Generative AI.mp4

Sponsored by Satco|Nuvo S11521 Product Page

Why Use AI

  1. Efficiency and Automation: AI can automate repetitive tasks saves time and reduces human effort
  2. Data Processing: AI excels at analyzing large datasets quickly uncovers patterns and insights that humans might miss
  3. Scalability: AI systems can handle growing workloads without a proportional increase in costs or resources
  4. Accuracy: AI can perform tasks with high precision, reducing errors in areas like diagnostics or forecasting.
  5. 24/7 Availability: AI tools can operate continuously improving productivity and customer support

America’s Tech Giants Are Taking Over! The $15 Trillion Power Shift Explained

Technology isn’t just shaping the future—it is the future. And at the top of the global market? American tech giants. Apple, Microsoft, NVIDIA, Amazon, Alphabet, and Meta now dominate the global economy with a combined market cap of over $15 trillion—more than the GDP of most countries! In this video, we break down the power shift, the rise of AI, cloud computing, and digital ecosystems, and what this means for the future. Will tech dominance continue, or will new industries rise to challenge these giants?  America’s Tech Giants Are Taking Over! The $15 Trillion Power Shift Explained

https://www.youtube.com/watch?v=kyqnjTnt8rE

Artificial intelligence: Tools & Tips for Lighting Professionals by Mark Lien

Thursday, February 27, 12:00pm (ET) | Register here Speaker: Mark Lien  Sponsored by ALUZ  Artificial Intelligence (AI) is growing in its power over our lives and accelerating into the marketplace at unprecedented speed. It can suck us into endless YouTube videos and social media engagement, often with nothing of value to show for our time. The lighting community needs to use AI for good while minimizing its negative impact on us.  Hundreds of new tools are available to us for marketing, design, manufacturing, collaboration, developing AI agents, consumer education and more. Attend this session to identify the best of them, what is coming and how we can help to safeguard ourselves and our businesses while utilizing these helpful new tools.  Educational Webinars – Illuminating Engineering Society

 

Lessons Learned in Problem Solving, Historic Renovation, Office Design, and Neuroarchitecture by Jeanette Fitzgerald Pitts

Innovative materials, unique circumstances, new design approaches, and the demand for people-first workspaces are pushing architects into new frontiers. In many cases, completed projects can serve as excellent teaching tools for demonstrating what can be accomplished architecturally in a space and how to best accomplish it. This course explores some of the lessons learned during the recent completion of several different types of projects and includes tips for creating workspaces that boost wellbeing by applying the principles of neuroarchitecture through the use of art, color, lighting and design.  AIA CES Provider statement: Endeavor Business Media is a registered provider of AIA-approved continuing education under Provider Number 10084542.  Credits: 0 AIA LU/HSW

Lessons Learned in Problem Solving, Historic Renovation, Office Design, and Neuroarchitecture – Architecture & Design Master Continuing Education

University of Colorado Boulder – Professional Lighting Education

The University of Colorado Boulder is pleased to announce that registration is now open for the 2025 Rocky Mountain Lighting Academy (RMLA) Short Course. This four-day course will be held on the beautiful CU campus in Boulder from May 29 through June 1, 2025. General sessions cover lighting and design fundamentals along with the latest developments in technology, color, and health. Technical Track students dive deeper into photometry, optics, and luminaire design while Design Track students gain practical experience with the early stages of the design process, including developing design concepts and goals. The course emphasizes hands-on learning experiences, and the class size is limited to ensure a fun, interactive experience. Further details and registration information can be found on the program’s website. For more information, please contact Bob Davis, Scholar in Residence and Director of Professional Lighting Education, davisrg@colorado.edu

Effective Sales Presentation Skills – Learning Session #1, #2, #3

All three recorded sessions below:

Effective Sales Presentation Skills by Bill Attardi – YouTube

Bill Attardi’s Effective Sales Presentations #2 

Effective Sales Presentations with Bill Attardi, #3 – YouTube

 

You owe your audience a good performance!  This is about giving an effective sales presentation to a group of customers and closing that sale.  Not as easy as it sounds.  Had the great pleasure to be a speaker at a recent Amerlux sales meeting here in New Jersey when I presented this topic. Went well and now we are offering it to the general public.

 

First 30-minute session covered:

Preparation Strategy – The Will to Prepare to Win

  • Selling is simply communicating effectively and it’s always a Selling Situation
  • The Platinum Rule…treat customers the way they want to be tyreated
  • Preparation is everything…internal & external research
  • Always start with knowing your audience / the customer
  • What is your Call to Action
  • Rationale to take that action

 

Second 30-minute session covered:

Presentation Strategy – Bring to the meeting something no one else knows…

  • What is Your Objective – TO SELL!
  • Connect with your audience – interactive questions
  • The Power of PowerPoint: Verbal & Visuals working together
  • Create closing slide first – all roads then lead to your destination

 

Third 30-minute session covered:

Organizing the Presentation – FFAB (Features / Functions / Advantages / Benefits)

  • Create clear / thought starter slides – six by six rule
  • Creative Opening – your first impression
  • Meaningful Content – relevant to your audience
  • Compelling Close – lasting impression
  • Create a climate for learning

 

Techniques in Presenting – When you stop getting better, you stop being good

  • Plan & Promote Interaction
  • Eye contact – you are talking to individuals that happen to be in a group
  • Confirm understanding on a continuing basis
  • Project Acceptance and Handle Resistance
  • Never close on someone else’s question – before I close are there any questions?

 

Personal Delivery – Mechanics of Communicating Effectively Orally

  • The Audience –Your Body – Your Voice – The Room set-up…..
  • Audience reads left to right – you stand on their left; slides on their right
  • Commit yourself to improve…

 

Commitment: you will confirm some of what you already know and you will learn something new about giving an effective sales presentation to close those sales that are so important that you are asked to address a group of customers. 

Why Use AI – 5 Reasons:

  1. Efficiency and Automation: AI can automate repetitive tasks…                saves time and reduces human effort
  2. Data Processing: AI excels at analyzing large datasets quickly…      uncovers patterns and insights that humans might miss
  3. Scalability: AI systems can handle growing workloads…                        without a proportional increase in costs or resources
  4. Accuracy: AI can perform tasks with high precision…                         reducing errors in areas like diagnostics or forecasting
  5. 24/7 Availability: AI tools can operate continuously…                        improving productivity and customer support