AI Changes Search Game for Marketers
In a matter of months, artificial intelligence has begun to change how people search for things online in ways that alarm some marketers. Consumers who use traditional search engines like Google and Bing are now greeted atop their search results by AI-generated summaries of the topics at hand. OpenAI said last month that ChatGPT will soon roll out a shopping button that redirects users to a merchant’s website, where they can buy the product they were researching. OpenAI says ChatGPT now processes roughly one billion searches a week, but Google handles 5 trillion searches each year, or around 100 times that total, according to its most recent figures. “This is not big for us yet, but it could be,” Joy Howard said of LLM searches. Q1i1BlXWfajcTTkzC3B2-WSJNewsPaper-5-12-2025.pdf


2025’s surge in data center construction will be fueled by the greater demands of AI (artificial intelligence) for electrical power. The explosive growth in data center construction and the related increases in demand for the electrical system installation and supply and logistical services they require is quite unlike anything the electrical business has ever seen. Over the years there’s been booms in speculative office construction, energy-efficient lighting retrofits and the installation of power quality industrial automation products. But the dollars being spent on new data centers – and the electrical construction materials that help power them – may very well be unmatched. This all means big business for electrical contractors, design engineers and other electrical professionals involved with data center construction.