AI Changes Search Game for Marketers
In a matter of months, artificial intelligence has begun to change how people search for things online in ways that alarm some marketers. Consumers who use traditional search engines like Google and Bing are now greeted atop their search results by AI-generated summaries of the topics at hand. OpenAI said last month that ChatGPT will soon roll out a shopping button that redirects users to a merchant’s website, where they can buy the product they were researching. OpenAI says ChatGPT now processes roughly one billion searches a week, but Google handles 5 trillion searches each year, or around 100 times that total, according to its most recent figures. “This is not big for us yet, but it could be,” Joy Howard said of LLM searches. Q1i1BlXWfajcTTkzC3B2-WSJNewsPaper-5-12-2025.pdf


Harvard Business Review: While AI has come under scrutiny for energy use, a less discussed but equally concerning trend is the growth in resource use and electronic waste from computing and data center infrastructure. Circular economy principles can help mitigate negativeenvironmental and social impact from the AI boom. Companies need to think about how they can use equipment and materials longer, use differently, use again, and use less. The circular economy offers a path forward. By rethinking resource use, extending the lifespan of AI hardware, and developing robust recycling systems, businesses can not only reduce their environmental footprint but also drive innovation and competitiveness. Drawing on our previous developed