Home Advantage: 80% of Sports Fans Prefer the Sofa to the Sporting Stands
Signify announced new research from Philips Hue and Philips Smart Lighting showing that sports fans1 are swapping packed pubs and crowded stadiums for something far more personal: their homes. 80% of fans admit they’d rather watch from home. The research also indicates that fans are investing time and effort into the at-home experience. Over a third (38%) say they spend up to an hour preparing for kick-off. Setting up snacks (49%), perfecting lighting (35%) and decorating their space (31%) are all undertaken in a bid to create the ultimate atmosphere. Philips Hue and Philips Smart Lighting (connected by WiZ) are introducing Sports Live, a new software designed to help fans create a true “home stadium” atmosphere and experience. With compatible smart lighting, Sport Live can bring matches to life beyond the screen – from a dramatic kick-off countdown to flashes of color for key moments, including goals, yellow and red cards, set pieces and penalties. The result is a fully immersive experience that allows fans to not just watch the game, but to feel part of it. As a summer of sport kicks off, Philips Smart Lighting is helping fans turn every match into an experience, transforming living rooms into front-row seats, and everyday viewing into something far more powerful. https://www.ledinside.com/news/2026/6/2026_06_30_01
